Millionth Peugeot 207

Millionth Peugeot 207 rolls off the line

By Zack Newmark
March 27, 2008 4:52 PM
Filed Under: Corporate/Financial, European, Peugeot

Just two years into its production run, the one millionth Peugeot 207 has rolled off the assembly line. Available around the world (not for you Américains), 521,000 units were sold in 2007.

Peugeot calls the 207 the top European B-segment, with 440,000 units of the car registered in Europe during 2007. Competing against the Ford Fiesta, MINI Cooper, and Renault Clio, the Peugeot 207 has proven to be a bit of a success story, far exceeding Peugeot's own sales targets.

Under the Peugeot 207 banner is a three-door hatchback, five-door hatchback, the 207 Van, 207 RC, 207 CC, and the 207 GTi.

Source: Peugeot

Press Release (Click to expand)

Launched in spring 2006, the 207 has crossed the peak of one million vehicles produced in less than two years after its commercial launch. Sold in over a hundred countries, the 207 has achieved major commercial success, which in 2007 enabled it to exceed its worldwide sales objective by more than 20,000 units, to 521,000 vehicles.

The 207 is the leader of the B segment in Europe With 440,000 vehicles registered in 2007 during its first full sales year, the 207 became the B segment leader in Europe. This segment, which represents almost a third of the European markets, is one of the most competitive segments, containing more than 70 models on sale. In the market of coupé cabriolets, the 207 CC followed in the tracks of the 206 CC by also taking the top position of its segment, with almost 45,000 vehicles sold in 2007.

For the start of 2008, the 207 has continued its launch success and has confirmed this position as the market leader in Europe. Success that relies on a wide model range…

In less than two years, Peugeot has sold the widest model range in the segment, offering a 207 model suited to everyone's needs, thanks to its various body styles and very specific characteristics.