Honda Accord Tourer Wins International '˜Red Dot' Award

One of the most prestigious and sought-after awards in the world has been won by the new Honda Accord Tourer (for Europe). The 51st International Red Dot Award for high design quality now belongs to the sharp Accord Tourer. This is actually the third time Honda has received the nod on this particular award, the first being for Honda 2000 in 2001 and Civic in 2006.

Entries numbered over 3,000 for this time, coming from far far away places – none off the planet though – numbering 51 countries to be exact.

Prof. Dr Peter Zec, Initiator of the red dot design awards, said: “Faced with the greater number of high-quality products, our international jury of acknowledged experts this year found the task of selecting the winner to be particularly challenging. This distinction explicitly acknowledges your creativity and innovative drive, and pays tribute to the high quality standards of your product.”

The future for these awards will be even more challenging as automotive design moves into the next phase where consolidation is key, at the same time consideration for safety, environment, more performance comes to the fore.