Land Rover LRX Hybrid Concept at New York

Press Release

BOLD EVOLUTION

The LRX concept marks a bold evolution of Land Rover design, signaling the brand’s potential shift into new areas of the market, while remaining true to its core values. As the company celebrates its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability-focused technologies, clearly addresses the needs of a changing world and offers the potential of 120 g/km CO2 emissions and U.S. fuel economy of 50 mpg (60 mpg, 4.7 l/100km on the European combined cycle).

“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Popham. “LRX is in every respect a Land Rover, but it’s a very different Land Rover.

“LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take.”

COMPACT AND PREMIUM

LRX is described as a cross-coupé and dramatically extends the scope of what Land Rover represents. Though 5.9 in (149 mm) shorter than the LR2 / Freelander 2 and 8.1 in (205 mm) lower, LRX is conceived as a premium vehicle, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of an SUV and the presence of a larger vehicle, but in a more compact package.

The first all-new Land Rover revealed since Gerry McGovern became the company’s design director, LRX is a natural extension of the Land Rover range, complementing the existing models and helping to define a new segment. Its many recognizable Land Rover design cues include bold new interpretations of the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.

“LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting – because Land Rover has never built ordinary vehicles,” says McGovern. “LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it’s a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty.”

Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile SUV with the cachet of the Land Rover name. In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area would help give significant gains in fuel efficiency and reduced CO2 emissions.

HIGHLY EFFICIENT POWERTRAIN

The white LRX is conceived as a highly fuel-efficient 2.0-liter, turbodiesel hybrid, capable of running on bio-diesel. In combination with other Land Rover technologies, this powertrain could reduce fuel consumption by as much as 30% compared with other SUVs of comparable size, and reduce CO2 emissions to approximately 120 g/km.

LRX’s improved efficiencies are the result of advanced mechanical and electrical energy-saving elements, which are combined to achieve cumulative gains in many areas.

The concept’s integrated Electric Rear Axle Drive (ERAD) is particularly significant in Land Rover terms as it would allow LRX to use electric drive alone at lower speeds while retaining full (even improved) SUV ability in tough conditions. Unlike the hybrid technology used by some SUV rivals, Land Rover’s unique solution retains mechanical drive to all four wheels.

Off-road, the ERAD would provide additional torque only when it is needed, and with maximum electrical torque from standstill, this solution offers even better low-speed control and enhanced pull-away on difficult surfaces (such as packed snow or wet grass) or when towing.

On the road, the ERAD would allow low-speed traffic creep up to 20 mph (32 km/h) on electric power alone, with the Integrated Starter-Generator (ISG) function re-starting the engine automatically when needed. The electric drive would then continue to assist the mechanical drive until the engine is running in its most efficient range, benefiting both fuel consumption and CO2 emissions.

The ISG would also stop the engine automatically when the vehicle halts in traffic, so the engine does not idle needlessly, and restart it quickly and smoothly as required.

The electrical drive system uses power stored in a dedicated high-voltage, high-capacity, lithium-ion battery pack, independent of the normal 12-volt battery. This is charged by a regenerative braking energy system, also working through the ERAD.

LRX also incorporates Hill Descent Control and Land Rover’s acclaimed and user-friendly Terrain Response system, which optimizes vehicle drivability and comfort, as well as maximizing traction. On LRX, this has five modes, including the new and efficiency-focused ‘Eco’ mode. Principally for on-road use, this configures all the integrated elements of the vehicle’s system for optimized fuel economy. The other four Terrain Response modes provided are sports (also new), general driving, sand and ‘grass/gravel/snow’ (a single program for slippery surfaces).

EXTENDING ‘BREADTH OF CAPABILITY’

The positioning of LRX could be described as moving subtly from traditional SUV to crossover, with its more car-like appearance and dynamics that are sportier and on-road biased. But while its character is underlined by excellent agility, handling and performance, LRX also promises the widest breadth of capability in the class.

The design of LRX was developed entirely in-house by Gerry McGovern’s team, driven by a passion to create a vehicle that truly represents Land Rover’s future thinking. It has a very dynamic profile, with a distinctive taper to the floating roofline and a muscular shoulder running the length of the vehicle, accentuated by the rising beltline. The glazing wraps right around LRX, with no exposed pillars, creating a bold design graphic. The architectural structure of the upper body can be glimpsed through the windows and roof – echoing some of the best contemporary buildings.

Pushing the wheels out to the four corners helps give the vehicle its purposeful stance, and its front-end design makes a powerful and instantly recognizable statement of Land Rover’s identity. The carefully sculpted corners dramatically reduce the vehicle’s visual overhangs front and rear.

There are new interpretations of Land Rover’s traditional clamshell bonnet, distinctive headlamps and perforated two-bar grille. The vehicle has jewel-like, tapering blade indicator clusters front and rear, and the wheel arches are wide but softly integrated, housing highly polished, 20-inch alloy wheels.

The fine detailing includes additional polished aluminum in the form of side-strips, side and bonnet vents, and the exterior door releases, which are concealed in the vehicle’s shoulders. Graphic details such as these appear to be ‘punched out’ of the smooth body surfaces rather than overlaid on them. The ‘frosted’ white paint color was especially developed for LRX and its visual depth helps to highlight the vehicle’s form.