Buick To Unveil Invicta Concept at Beijing Show

Buick Invicta concept

Designed For International Appeal

By Michael Gauthier
March 18, 2008 2:35 pm
Filed Under: American, Buick, Concept Car

As Buick has fallen out of favor with many North American consumers, the brand has seen a tremendous rise in sales in China. Considering this, it’s not surprising that the company will unveil their new Invicta concept at the Beijing Motor Show on April 19th.

Taking cues from the stunning Buick Rivera concept from last year, the new Invicta is the result of cooperation between GM’s North American and Chinese design centers. By working together, the company believes that the new concept will have an international appeal. According to Edward T. Welburn, vice president, General Motors Global Design “The result will set a new design standard for Buick, and it couldn’t have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick’s history.”

The concept will feature Buick’s vertical chrome waterfall grille, side portholes, and have a lavish interior with ambient lighting. When the concept makes its debut, it will mark the return of the Invicta name after a 45-year hiatus.

Source: GM

Press Release (Click to expand)

Buick Takes Next Step Toward Premium Car Design With International Appeal

Buick took another step to bolster its global design presence with a sneak peek at a luxurious show car it plans to reveal in China at the Beijing Motor Show on April 19. Named Invicta, Buick’s show car reflects the way General Motors utilizes design and engineering talent around the world to execute a premium vehicle with international appeal.

The Invicta, which is Latin for “invincible,” evolves Buick’s global design direction from the Riviera concept introduced last year in Shanghai. The Invicta show car was co-developed by GM design centers in North America and China to meet customers’ expectations equally in the world’s two largest automotive markets.

“Buick’s global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren, Mich. and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta, ” said Edward T. Welburn, vice president, General Motors Global Design. “The result will set a new design standard for Buick, and it couldn’t have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick’s history.”

Invicta draws inspiration from the Riviera concept with a modern and graceful exterior design matched by a sumptuous interior. Invicta pays homage to Buicks of the 1940s through the 1970s with its nostalgic sweepspear design cue, a curved line running the length of the car. The exterior also features Buick’s signature vertical chrome waterfall grille and a new look to its portholes. The Invicta interior will share Riviera’s ambient lighting feature and lavish design.

Buick returns the Invicta name after a 45-year hiatus. Buick originally introduced the Invicta in North America as a production vehicle from 1959 to 1963. It is the first time the nameplate has appeared on a Buick in China.