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White Returns as Number One Car Color

Brown makes a dramatic comeback

White is the new silver in the US. Forbes Auto says the color white or white pearl has overtaken silver as the color of choice among the well-heeled in fashion, consumer products and other desirables. Silver had been ‘market’ leader for the past seven years. It may be touch and go for now as silver is not far off from the white, with black making up the top three. Younger buyers and those also young at heart, are drawn more towards expressive colors like orange, yellow, red and so on than conservative colors like silver and grey.

General Motors, whose commentary is on this video clip, says they have found also that brown is returning to the fore. “Brown is a very intriguing color for us,” says Chris Webb of GM. “It hasn’t been seen in the automotive industry since the 80s. Brown had very negative connotations; it was earth, dirt and mud. But since the explosion of coffee and the Star Bucks effect is what the industry is calling it, brown has returned with a vengeance.” This is evident with their Buick Enclave of which more than a third sold are Cocoa Metallic in color.

Source: mediaseed PR agency
Published Mar 13, 2008 6:54 am By Thami Masemola

White/White Pearl Takes Top Spot, Metallics Gain Momentum and Brown Heads for a Comeback


Silver has been named the most popular car color in North America for the last seven years, according to Forbes Auto. But following recent global trends in home furnishing, fashion and consumer products, white/white pearl is the new number one. The color of the moment narrowly took the top stop with silver a close second and black coming in third.

With color trends shifting, other colors are vying for a comeback. Red continues to gain momentum in the past few years - and colors like brown are getting a fresh start. Since the '80s, brown has had negative connotations - like dirt and mud. But with the explosion of coffee, that image has begun to change. In fact, Buick's Cocoa Metallic shade makes up more than a third of sales for its Enclave, according to General Motors.

Overall, metallic colors are on the rise as well. Hue shifting, iridescent paints and unusual effects are gaining in popularity. Since many drivers think about a car as a fashion statement, the right combination color, hue and gloss can make all the difference. And, getting that "it" color just right requires rigorous testing. Automotive paint is not only tested for the effects of extreme weather, but the adhesion properties of the chemicals as well. To keep up with fast moving trends, tests for new paint properties are constantly being experimented with and developed.

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Comments (7)

 BabyMilo BabyMilo
white paint work and a red leather interior looks FANTASTIC!
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March 15, 2008 7:33 am
 NISMO NISMO
I'd agree that white isn't for all cars...some designs it makes them look like rentals...Aside from that I think the only other problem with white is it sometimes hides body lines...but I would have to say that there isn't much classier than a pearl white luxury car or SUV...
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March 14, 2008 4:10 am
 ck314 ck314
um In the 70's like 50% of cars were brown, and what better than earth? What's obvious is that light colors (white/silver/orange) will always enhance shapes, volumes, contours on expo/ad vehicles.
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March 13, 2008 10:39 pm
 radmeister radmeister
Not just any car looks good in white, i think in order for it to be fashionable the car itself has to have a radical design, GT-R, Lamborghini, RS4, M3. Buying a white Escallade or Cobalt isn't going to suddenly turn it into something sexy/fashion statement. I am not too big of a fan of pearl, 100% white is where its at, the gallardo and murcielago look stunning in white.
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March 13, 2008 1:20 pm