Bentley to go green by 2012

Bentley / Bentley Azure

Company goes for up to 90 percent cut in emissions.

By Thami Masemola
March 9, 2008 10:49 PM
Filed Under: Bentley, European, General, Green

Long gone are the days when Bentley was just a cheap Rolls Royce. These days the luxury marque owned by Volkswagen is selling thousands of cars per year, mostly in the US to you-know-who…

Not known for their frugality at the petrol pumps, Bentleys typically use only V8s and V12s to power their cars, featuring mainly superchargers as the protagonists in their quest for performance. The supercharger has been a Bentley trademark since the late 1920s. In 2012 however, things may change for Bentley as it strives to cut major emissions by then to 120 g/km of CO2 for every model in the range.

Consider that an Audi A3 1.9 TDI, BMW 118D and Fiat 500 1.2 Pop all come in at 119 g/km. Bentley says this goal is on a well-to-wheel basis, and that performance will not be affected by the new strategy. New “green” engines are the key to this, engines that will use renewable flex-fuels.

“By preparing our engines at an early stage for these fuels,” said Bentley CE Dr Franz-Josef Paefgen, “we believe we will help accelerate their adoption, as the supply and market for them develop. Taken together, the measures we are announcing will make the entire Bentley fleet capable of delivering less that 120 g/km by 2012.”

If Porsche can turn Hulk on us within a short space of time, what’s stopping the likes of Bentley from going the same route? Now, when can we see that hybrid fuel cell-powered Veyron that no one is talking about?

Source: Bentley

Press Release (Click to expand)

Bentley will become the first manufacturer in its segment and one of the first in the world to deliver renewable-fuel vehicles throughout its range, along with substantial powertrain improvements. The strategy follows years of engineering studies and intensive product development, exploring alternative environmental technologies in depth. The renewable fuel programme reflects Bentley’s commitment to the environment while maintaining vehicle performance.


Franz-Josef Paefgen, Bentley Chief Executive, said: “This is a major step in the history of Bentley, reflecting the increasing expectation from our customers around the world for performance motoring with fuel efficient engines. We will set a benchmark in our segment of the industry by making every engine capable of running on renewable fuels, reducing emissions and improving fuel efficiency throughout our fleet.”
Dr. Paefgen said the initiative will help Bentley as a corporation to address the two-fold global issue of CO2 emissions and longer-term fuel availability, as part of its corporate social responsibility.
“Bentley does not believe that short-term measures are an appropriate answer to these global issues, and is basing its strategy on a long-term vision,” he added.

Efficiency improvements will be achieved first through the application of innovative technology to its 8 and 12 cylinder engines, including enhanced engine management, and new, improved transmissions and drivelines, as well as through weight reduction. As part of its commitment to reduce CO2 output on every new model, these efforts will lead to at least a 15% reduction in CO2 emissions by 2012.
Secondly, a new powertrain will be introduced by 2012, delivering a 40% reduction in fuel consumption, while maintaining current levels of performance.
Thirdly, all engines across the entire range will become compatible with the use of renewable fuels by 2012, with the initial rollout beginning by next year.

“It is our conviction that renewable fuels, in particular second-generation biofuels, have strong potential,” said Dr.Paefgen. “On a well-to-wheel basis, such fuels can deliver a consistently high net CO2 reduction of up to 90%.
The benefits of second-generation biofuels are significant:
• They deliver a massive reduction in total CO2 emissions
• They do not compete with food requirements as a raw material base
• The use of biomass waste for fuel requires minimal additional land use
• They deliver much higher yields than first generation crop-based fuels

“By preparing our engines at an early stage for these fuels, we believe we will help accelerate their adoption, as the supply and market for them develop. Taken together, the measures we are announcing will make the entire Bentley fleet capable of delivering less that 120 g/km by 2012,” Dr. Paefgen added.

Comments

Joe_Limon
March 10, 2008 12:06 AM
while I admit that a Bentley running in with Audi A3 1.9 TDI, BMW 118D and Fiat 500 in terms of CO2 is a hella impressive goal. I question the use of flex fuels... if it takes 1.3 gallons of oil to produce 1 gallon of E85 then to achieve the 120g CO2 mark from well to wheel, is impossible... as soon as you fill your tank you have already surpassed the 120g of CO2 in just the amount of C02 produced to get the fuel to the pump.

Joe_Limon
March 10, 2008 1:12 AM
Ok, I read into second generation bio fuels vs first generation... then I found out about 3rd generation bio fuels. I am now converted, this is an amazing research area and needs to be funded in heavily. Good Job Bentley engineer's.

german-cars-lover
March 10, 2008 9:04 AM
NO need to go green because there are not too much Bentleys. I think GM should go green.

Aygo
March 10, 2008 10:56 AM
Are you for real? I nearly see a Bentley every week of a month. They're ever so popular amongst the wealthy inhabitants

joelynn
March 10, 2008 12:54 PM
Bentley's were a cheap Rolls-Royce? (chokes on the the kippers Jeeves just brought in) How dare you... the Bentley was always the classier alternative for the real gentleman, not like those nouveau-rich Rolls Royces.

BENZian
March 10, 2008 4:35 PM
That is not true and you do not know your Bentley history- after bought by RR...Bentley was kept as a lower priced model with few changes...just GM used to do...change the headlights/tail and call it a different car. Bentley's unlike RR were always the choice of the sporting driver while a chauffeur drove you in the Rolls.

ck314
March 11, 2008 12:35 AM
nouveau riche? Gimme a break, the whole aristocracy car by excellence is RR. The era of rebadged Rolls just allowed for slightly more discretion, which was a bit of a paradox on such gigantic cars, but that's about it.

radmeister
March 10, 2008 3:29 PM
Anything is possible with audi backing them up. With a car so big and heavy already they have the room to throw in a hybrid without it being too noticeable in performance.

benz_man
March 10, 2008 6:14 PM
Supercharged Bentleys? I thought the 6.75 was turbocharged since... like forever?

joelynn
March 10, 2008 5:20 PM
I know they were the same car with different badges but I'm saying that in terms of image Bentley HAD a classier image... nowadays though I'm not so sure. I guess the Arnage is still classy. Otherwise you have to buy a Bristol.

unknown
March 10, 2008 11:11 PM
the first thing that bentley should do is to drop the arnage and design a new car from scratch and then worry about going greener.

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