We reported about Kia’s forthcoming SOUL concept back on the 19th of February where we showed a rear view of the SOUL Burner vehicle. The Netherlands’s Autoweek magazine has leaked a full view image of the SOUL Burner concept ahead of next week’s Geneva Motorshow. In reality, if you possessed a good imagination you could have worked out what the rest of the car looked like from the initial published image and a couple of spy shots on the WorldCarFans web site.
What this image does show is the detail of the front end. The SOUL Burner concept gives us a clear direction of what Kia’s forthcoming mini crossover vehicle will look like. In summary, think jacked up Suzuki Swift, which is no bad thing as the Swift is a very contemporary design. The SOUL idea is to promote Kia’s new, funky image. Kia also appear to be introducing a new system in which the customer will be able to customise their new Kias to create a unique personalised vehicle from the showroom floor.
The Burner vehicle pictured here is said to be one of 3 SOUL concepts in which the Burner is the “bad boy”. Red highlighting abounds, including the rims, the interior and the door mirrors. Not so sure about the dragon stickers though.