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Official: Chrysler 300C SRT Diesel Announced

 Official: Chrysler 300C SRT Diesel Announced
Chrysler 300C SRT Diesel / Chrysler

An economical 300C at last

It appears even the Chrysler 300C driving mobster crew are getting all environmentally conscious on us. Why, it’s getting a diesel engine.

Let’s face it, the American Motor Industry is not exactly renowned for producing the most environmentally friendly motor cars in the world. Gas is cheap stateside, even with recent rises due to oil prices, it still remains comparatively cheap compared to most other developed parts of the world. GM, Ford and Chrysler generally build large petrol powered vehicles for the home markets where 25 mpg is considered quite frugal.

Europe is another kettle of fish. Fuel is quite expensive with both petrol and diesel being priced considerable higher than most other parts of the world. The majority of car manufacturers now offer diesel engine alternatives in most of their range as customers demand better economy, and it is not just the run of the mill family transport that benefit anymore either. BMW, Mercedes, Audi and even Jaguar now offer super advanced diesel engined options in their most luxurious high spec limousines. 150mph performance and 40mpg combined cycle economy are now achievable.

Chrysler is a little late in the game. Although they have offered a diesel engined variant in most of Europe since 2005, they have dodged the UK market. Nevertheless, Chysler have sold their 300C large saloon in the UK with reasonable success. New owners, Cerberus, are keen to improve the UK arm of the business and realise having a competitive diesel engined option is a now a must in Britain. Not only is the car getting a 3.0L 215hp V6 diesel option, it also gets a refresh all round which mainly concentrates on the rear end and the interior. Chrysler should be hoping for a considerable improvement in sales for the 300C with the introduction of this engine. Read on for more details.

Source: Chrysler
Published Feb 25, 2008 3:23 pm By Grant Edwardson
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CHRYSLER REFRESHES 300C FOR 2008 AND LAUNCHES NEW DIESEL-POWERED SRT MODEL

The Chrysler 300C is already the most striking vehicle on the road for less than £30,000 – and for 2008 Chrysler will make the 300C stand out even more – with a revised exterior and an updated interior across the range. Chrysler will also launch an entirely new model in the UK – the diesel-powered ‘SRT-Design’. The exterior of the 300C has been refreshed for 2008 with changes to the rear fascia and rear light clusters. The rear saloon boot lid is also new and now incorporates an integrated spoiler and high-mounted stop light.

The interior design has been enhanced with a new instrument panel and centre console design, highlighted with satin silver bezels. Soft touch surfaces on arm rests and door panels add to the comfortable interior while the new dark interior colour adds to the sophisticated feel. A new ignition key with one-touch start-up, a fully adjustable steering wheel as well as LED lighting in the front cup holders and front and rear door pockets all provide additional driver convenience. In addition, seat-mounted airbags have been added to the front and side-curtain airbags to the rear for increased driver and passenger safety.

The MyGIG infotainment system is a new option that offers owners the very latest integrated onboard systems. There’s MP3 player compatibility, a touch screen controlled navigation system featuring outstandingly clear graphical maps as well as the ability to store up to approximately 1600 songs on an integrated 20GB hard drive. The UConnect Hands-free Communication System uses Bluetooth technology to provide voice-activated wireless communication.

The 300C SRT-Design model includes all of these refinements and adds all the visual enhancements that make the high-performance SRT-8 such a crowd pleaser. The SRT-Design is available as a saloon or a Touring and features the economical 3.0-litre V6 diesel engine. SRT-Design features include SRT 20-inch alloy wheels and wheel arch spats as well as a chrome mesh grille. Inside, the SRT-Design gets MyGIG satellite navigation as standard as well as an SRT-8 steering wheel, SRT-8 leather sports seats and carbon fibre interior details.

Simon Elliott, Managing Director of Chrysler UK Ltd, said: “We have sold more than 6,000 cars since the launch in 2005 and this means the 300C has been a huge success story for Chrysler in the UK. We have struggled to keep up with customer demand since launch and this sustained popularity has helped make sure that it has maintained a very healthy residual value and this bodes well for our future success.

“While the 300C SRT-8 is still one of the most affordable performance cars on the block the diesel-powered SRT-Design model means you get all the looks with the everyday driving benefits of our 3.0-litre diesel engine. The changes to the interior help take the 300C to a whole new level but the changes do not detract from what has made the 300C such a success – it remains a great looking, well-equipped and a very competitively priced car.”

Standard features on the Chrysler 300C include Electronic Stability Programme (ESP) and an all-speed Traction Control System, front and rear side-curtain airbags, xenon High-Intensity Discharge (HID) headlamps, rain-sensing windscreen wipers and a rear park assist system. A leather interior, air-conditioning and heated driver and front passenger seats also come as standard on all vehicles in the range.

The 2008 300C Saloon comes with a choice of two engines in the UK: a 3.0-litre V-6 engine that produces 215 bhp at 3800 rpm and 376 lb.-ft. of torque from just 1600 rpm, and a mighty 6.1-litre V8 Hemi SRT-8 petrol engine that produces 425 bhp at 6,200 rpm and 420 lb.-ft of torque at 4800 rpm. The 2008 300C Touring offers the 3.0-litre V-6 engine.

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