Lancia Delta To Be Unveiled On Second Life The Day Before Geneva!

Lancia Village in Second Life

Lancia Delta to debut on Second Life

By Jean Kevane
February 19, 2008 5:49 PM
Filed Under: European, Lancia

New Lancia Delta Will Debut On Second Life

Lancia has decided to launch its new Delta model in Second life, the virtual world where individuals interact as animated characters based on themselves (known as avatars). The launch will take place the day before the model is unveiled at the 2008 Geneva Motorshow.

Lancia has established itself in Second Life by creating a virtual village known as the Lancia Village, which consists of 5 digital buildings and 4 cars.

Although the hype around Second Life and other virtual worlds has died down since a height in media attention in 2007, companies like Nissan, Mercedes-Benz and BMW still see them as great marketing opportunities, with companies like Toyota finding it particularly useful in reaching a younger customer base.

Source: AutoNews.com
View Comment Rules

Add Comment

You are modifying your comment

Exisiting User

Username
Password
remember me

New Users

Username
Email
Password
Comment

Your account

username
password

Other links