While the pending sale of Jaguar might have taken some of the attention away from their newest models, it appears the company has hit the sweet spot with the XF. Currently 10,000 deposits have been placed globally with 3,000 from the United States alone. Not bad considering Jaguar has yet to start an advertising campaign or make models available for consumer test drives.
Instead Jaguar used a 21-city road show to train whole dealerships at a time about the new XF. The dealers would then host posh events to show the Jaguar XF to loyal customers and individuals in the market for a luxury vehicle. One Miami dealership has already sold 80 orders in the course of two such events, while Detroit area Jaguar dealers have managed to sell 50.
The Jaguar XF will officially go on sale March 10 in North America, Europe, and the UK.
Jaguar XF Receives 10,000 Deposits Globally
Jaguar XF
Including 3,000 from the U.S.
By Michael Gauthier
February 18, 2008 9:10 PM
Filed Under: Corporate/Financial, European, Jaguar
Comments
joelynn
February 19, 2008 12:36 AM
I hope it's a great success. Autoexpress have just declared it better than BMW 5 series or Mercedes E-class in a road test. The only medium executive saloon that is anywhere near as attractive is the CLS... Go Jaguar!
hofmeyer
February 19, 2008 1:53 AM
i agree. nice to see jaguar get with the times without parent company ford screwing them up.
ck314
February 19, 2008 2:35 AM
Without Ford there would be no XF, and whatever were instead it wouldn't handle like the XF does. Unless BMW was the boss.
dli6990
February 19, 2008 10:02 AM
very good job Jaguar!!!Your future is brighter than the sun. Hopefully we can see Jag back to its heyday!!
The_woo_factor
February 19, 2008 10:04 AM
Why does the back copy Audi? STOP COPYING! This is officially a COPY CAT! get it?
pigment
February 19, 2008 12:41 PM
It looks very Aston from the front and the back, but from the side its an exact replica of the Lexus GS !!!!!
ck314
February 20, 2008 12:08 AM
Actually Ian Callum designed the Aston DB7 and the Vanquish as well, so I never understood how they came up with such an impersonal shape, in dire contrast with the splendid contemporary interior. And 20" wheels are too big on that car, especially with basic suspension settings.
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