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No New Pontiac Firebird Trans Am

 No New Pontiac Firebird Trans Am
2002 Pontiac Firebird Trans Am Collector Edition

Too expensive

Too expensive

The Chevrolet Camaro is returning in 2009, and Pontiac was eager to return their classic Trans Am in its wake. Back in 1967 the Pontiac Firebird Trans Am followed on the heels of the Camaro, reaching stardom in TV series Knight Rider as KITT and Smokey and the Bandit. But GM execs at a dealer meeting this week were quick to point out that a new RWD Trans-Am is simply too expensive, it would cost USD 200 million to bring the car to market. Initially GM was hoping to turn Pontiac into a performance division, but that plan has now been toned down considerably.

Of course Pontiac still has its sporty Solstice and G6 sedan, but they are hardly performance vehicles. On the upside, Pontiac will remain a car-only brand for the foreseeable future, mostly because of the new CAFE standards that require 35 mpg by 2020.

Lynn Thompson, owner of Thompson Motor Sales in Springfield, Mo. said: "I hope they don't give up on performance because they don't have to. You can use four-cylinder engines to achieve incredible power."

Published Feb 15, 2008 7:55 am By Frank de Leeuw van Weenen
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Comments (14)

unknownuser
this sux, man i wus hell bent on waiting for the new T/A already saved up the money too. this blows , i wus under the impression that by 2012 the muscle car wars would be in full swing in my opinion i think some competition would be great and the muscle cars are probably some of the best sellers for each respective brand.
Jan 29, 2009 12:43 am
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unknownuser
Chevy could allow Pontiac to have one performance car. They have the Corvette, why can't they scrap the Camaro and allow GM to build the Trans am. It would only make sense...
Feb 23, 2008 7:30 am
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jeffnlis
That is a shame I had 3 people in my family who were looking to buy, I guess we will have to go with the Camaro, or a CHARGER.
Feb 23, 2008 4:34 am
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jeffnlis
Thats a shame in my family alone ther were 3 different people who were looking to buy one it was a truely beautiful concept. I guess we will just have to go with a camaro, or maybe a CHARGER.
Feb 23, 2008 4:33 am
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cbone1499
NOOOO thats retarded that there making it 35mpg in 2020!!!! whats gonna happen to the sports car? and dont feed me that electric car crap either cuz i want a car that sounds as good as it looks and goes
Feb 17, 2008 6:22 pm
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Bremen_Koenigsegg
Ford wanted to introduce their "Probe" as a replacement for the Mustang in the 80s. Chrysler has come out with a four-door Charger. Ford's latest Thunderbird was FWD. GM's Camaro is painfully unoriginal. Americans have zero regard for history. If they're not actively copying it, they are casually ignoring it. We will get a new Trans-Am, but don't get your hopes up when it is nothing more than a re-badged Opel. With an I4-turbo.
Feb 17, 2008 2:00 am
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sensei
Once again, GM has no vision. They are handing #1 to Toyota.
Feb 16, 2008 12:55 am
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Joe_Limon
Makes sense from the pessimists perspective. Competing in a crowded market usually means lower sales. From an optimists perspective, making a Trans AM helps the brand name, and there is a reason why that market is crowded, its because there are a lot of potential sales to be made in it. I drive a grand prix atm, its a very nice car, and if I had the money, and there was a trans am to choose from, I would prefer it over the mustang/camaro/challenger.
Feb 15, 2008 8:14 pm
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benz_man
But what if you just didn't have USD 200 million?
Feb 15, 2008 9:53 pm
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Joe_Limon
hahaha, that never stopped Chrysler.
Feb 15, 2008 10:04 pm
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gmfan09
Thats a Damn shame. It makes sense though
Feb 15, 2008 8:05 pm
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Bristol411S3
Lynn Thompson obviously has strong belief in her sales skills if she thinks she can win sales over the Mustang and Challenger with a four banger.
Feb 15, 2008 1:37 pm
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Drag
evo's spank mustangs all day long whats wrong with a 4 banger i mean i'm a GM fan all the way
Feb 16, 2008 2:24 am
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radmeister
You have to remember that by 2020 even the mustang and challenger will be in the same boat. The laws are not made only for GM.
Feb 16, 2008 4:50 pm
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