Audi quattro Stars in Ashes to Ashes BBC TV Series

Last RHD is kept in secret place

Audi quattro
by Gustavo Henrique Ruffo
February 7, 2008 11:04 AM
Filed Under: Audi, Classics, German

Today BBC will start presenting the TV series Ashes to Ashes, which will probably drive people’s attention towards the time travelling story but, for cars fans, attentions will surely be driven towards the Audi quattro that has been used to shoot it. Audi UK seized the opportunity to talk about the last right-hand-drive quattro ever made, and this is this news all about. This amazing car was never registered and is kept by Audi in a secret location. Since it is so precious (and to protect it of any sort of Smeagol/Gollum), the chamber is sealed and dehumidified.

“We would never be able to replace this car and its value to the brand is inestimable” said Jeremy Hicks, director of Audi UK. “Whenever we have exhibited it, we have received a succession of surprisingly high offers, but sadly this particular car, the quattro that started it all for the company in the early eighties, will never be for sale.” If it ever was, how much would it worth? Make your bets, gentleman!

The fact is the TV series will very likely to increase the interest for the “Ur” quattro and make this classic car prices skyrocket. Considering Lancia has even revived the name Delta , and may be thinking of bringing back the Integrale, let’s hope Audi is also in a nostalgic mood and maybe willing to take the amazing quattro into life again, not only as a version of already existing cars.

Source: Audi UK
Press Release (Click to expand)

THE FAMOUS CAR AUDI IS KEEPING A BIG SECRET

Priceless original last-of-the-line Audi quattro is stored in secret UK location


Fame has returned to the sought-after original Audi quattro thanks to its starring role in the new BBC TV drama series ‘Ashes to Ashes’, set in 1980. The most priceless example of the legendary sports car that pioneered four-wheel-drive for production road cars is Audi UK’s own unregistered car with zero miles, and will never be put up for sale.

So rare is this car - the last right-hand-drive quattro sports car ever made - that Audi is forced to keep it in a secret location and stored in a sealed, dehumidified environment. Similar to the TV star example seen nationally each week from February 7th, the as- new, just as it left the line Audi-owned example even shares the same bright red paint colour.

An untouched and as new car could actually be worth an unlimited sum to an enthusiast Audi collector. “We would never be able to replace this car and its value to the brand is inestimable” said Jeremy Hicks Director of Audi UK. “Whenever we have exhibited it, we have received a succession of surprisingly high offers, but sadly this particular car, the quattro that started it all for the company in the early eighties, will never be for sale”.

In the final twist to the tale experts have spotted that the specimen of the model featured in the TV drama is actually a 1984 model year quattro identified by its single headlamp binnacles which , say the pundits, was not yet on sale in 1980. At that time the first quattro launch in March 1980 features twin headlamp lenses on each side.

“The unprecedented exposure from the TV show has thrown the spotlight back onto the original quattro for the first time since production ceased almost twenty years ago. We are seeing renewed interest in our classic cars and we fully expect demand for the first Audi quattro to rise dramatically this year,” concluded Mr Hicks.

Audi has just launched the latest manifestation of the quattro line with the 580PS RS 6 quattro Avant priced from £77,625 on the road. Capable of up to 174mph, the RS6 - the most powerful road Audi ever made - arrives with its first UK customers in May.

Intriguingly, Audi has always spelt "quattro" with a lower case Q.

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Comments

e36mmm
February 7, 2008 11:12 AM
i know where its kept and i even know who actually owns it. its owned by a gentleman that owns shares of audi uk and has never registered it for security :)

Bristol411S3
February 7, 2008 11:38 AM
There is no such company as Audi UK. I believe the Uk operation to be a division of Audi AG.

wills2007
February 7, 2008 11:44 AM
You moron of course there is a company called Audi UK, it's the name of their British head office based near Milton Keynes or somewhere equally uninspiring. I'm a marketing manager, trust me it exists.

Bristol411S3
February 7, 2008 12:20 PM
Check your facts. Audi in the UK is represented through Volkswagen Group United Kingdom Limited, whose only shareholder is Volkswagen Beteiligungs GMBH, whose only shareholder is Volkswagen AG. So I am unsure what the OP is talking about.

Roger
February 7, 2008 12:16 PM
Bristol411s3 you are a muppet. Audi UK is a company. Audi AG is an manufacturer, Audi UK is an importer.

Bristol411S3
February 7, 2008 12:22 PM
Source of your facts Roger? Companies House says you are wrong.

kimbo
February 7, 2008 12:40 PM
I don't think they will reintroduce quattro. A5/S5 is their vison of the XXI century quattro coupe.

catch22
February 7, 2008 1:06 PM
Audi UK or not, the Ur-quattro is a perfect car!

BTW, it's not Uhr- but Ur-. They've misspelled the word in the summary.

nathandavid88
February 7, 2008 1:12 PM
There won't be another Quattro model as quattro as a technology is the hallmark of the brand as a whole and is available on all models.

As for Audi in the UK, Audi UK would indeed exist, but it would be a division of VOLKSWAGEN Group United Kingdom Ltd, as it doesn't appear on the Volkswagen AG page as a separate entity. Audi does operate some of it's importers separately (Audi Australia and Audi Japan are examples) but not the UK division.

Bristol411S3
February 7, 2008 1:20 PM
That is my beliefe also. In which case I am unsure how you can have a "Audi UK shareholder" if it isn't a limited company - could the OP explain?

sroutsis
February 7, 2008 1:34 PM
this is juvenile. there is an "entity" that operates in the UK, that SELLS and SERVICES Audi vehicles, under the auspices of Volkswagen of Germany! Do you understand? Or are you going to accuse me of applying misnomers well?

Bristol411S3
February 7, 2008 1:41 PM
Thank you for stating something I think we know. Maybe, with your knowledge, you can clarify what the OP is stating about the car's owner...?

sroutsis
February 7, 2008 1:57 PM
i would not even waste my precious time adding the owner of this vehicle to my vast knowledge base. i would rather waste it replying to these silly posts. Just kidding. by the way, if you are on the other side of the pond, shouln't you be working. cheers!

puddingpuppet
February 7, 2008 5:15 PM
What about Audi Zimbabwe?

Audi_Mike
February 13, 2008 9:36 PM
Its a well known story in Audi dealer circles that some muppet forgot to register a car in time, year end deadline for a Euro 1 or 2 as the case may be. When they tried to register it in the new year, it was refused. Therefore a car that can never be registered or sold, hence the above. Mucho egg on someones face!!!

BTW, Audi UK, never heard of them..........

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