Factory customized
The Ford Edge is surprisingly popular in the USA. Tuning your car is a booming business, Ford estimates it at a 40 billion dollar industry. Ford is also very keen to get a piece of that pie by creating factory customized cars. But factory made, mass produced individualisation? Isn't that mutually exclusive?
The Edge Sport is nothing more than a fancy version of the Edge, like the SE, SEL amd Limited models. It's a shame that Ford has failed to upgrade the engine into something more sportier and has stuck to 'sportier' wheels (22 inch), exhaust pipes, colour, leather interior and badges.
NitrousOxide
February 6, 2008 10:13 PM
