Smart ForTwo Eye Glass Marketing Tool ForOne?
By Simon Johnston
February 5, 2008 11:50 PM
Filed Under: General, German, Smart
As part of a new marketing campaign for Smart’s ForTwo in its home country, the German firm has created the special glasses you see here that let the wearer take a ‘virtual’ test drive of its tiny city car.
Inside the special cardboard-framed spectacles the wearer is presented with detailed images of the ForTwo’s funky interior, giving a panoramic view of what to expect when sat behind the wheel. This view includes the simple but clever dash layout with the top-mounted pods.
The idea of the campaign is to allow prospective buyers the chance to experience the ForTwo without leaving the comfort of their own home.
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