Smart ForTwo Eye Glass Marketing Tool ForOne?

Demonstrating how Smart ForTwo specs are used
by Simon Johnston
February 5, 2008 11:50 PM
Filed Under: General, German, Smart

As part of a new marketing campaign for Smart’s ForTwo in its home country, the German firm has created the special glasses you see here that let the wearer take a ‘virtual’ test drive of its tiny city car.
Inside the special cardboard-framed spectacles the wearer is presented with detailed images of the ForTwo’s funky interior, giving a panoramic view of what to expect when sat behind the wheel. This view includes the simple but clever dash layout with the top-mounted pods.

The idea of the campaign is to allow prospective buyers the chance to experience the ForTwo without leaving the comfort of their own home.

Source: Autoexpress.co.uk
Subscribe to article comments
Receive an email each time a new
comment is posted to this article

Comments

super_car_muscle_man
February 6, 2008 12:07 AM
"he should have gone to spec savers" lol

ck314
February 6, 2008 1:32 AM
or "how i escaped the ayslum in my pee-powered smart fortwo"

View Comment Rules

Add Your Comment

You are modifying your comment

Existing Users

Username
Password
remember me on this computer

New Users

Username
Email
Password
Comment

Other links

Subscribe to WorldCarFans Newsletter
Please enter your email in the following box and click subscribe to receive our daily email