Audi R8 Superbowl XLII Ad

Old luxury just got put on notice

By Frank de Leeuw van Weenen
February 4, 2008 11:39 AM
Filed Under: Audi, German

Old luxury just got put on notice

Audi has spent some USD 6 million on air time only well, whether Americans will flock to Audi dealerships in order to lay their hands on an already extremely popular Audi R8 is debatable but the advertisement will definitely raise awareness of the brand considerably.

Actor Alex Rocco, aka Moe Greene from the Godfather, wakes up to find his Rolls Royce grille at his feet copying the famous scene from the Godfather where Hollywood producer Jack Woltz wakes to find his prized horse Khartoum's head in his bed.

On a side note, the New York Giants beat the favourite Patriots by three points thanks to a last minute touch-down.

Source: Audi
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