British Built MMI Avotec Launched

 British Built MMI Avotec Launched
MMI Avotec

The 2008 Autosport International Show starts tomorrow and the event sees the introduction of a new British sportcar – the MMI Avocet which will be limited to a production of 50 cars in the first year.

The ultra light two-seater is powered by a Roush tuned Ford 2-litre Duratec engine which develops 150bhp, there will also be an option for an uprated 225bhp version giving the Avotec an impressive 0-60mph in under 5 seconds. Other Ford standard and performance parts will be featured giving the car a mature component inventory.

There is no word yet on pricing for the Avocet.

Source: MM Industries

A new British-built sportscar, which combines a stylish, ultra-lightweight two-seater body with exceptional chassis dynamics and awesome performance is unveiled at the 2008 Autosport International Show at the NEC in Birmingham. MM Industries, which now owns the former Strathcarron sportscar business, is presenting its production Avocet two-seater during the show’s two trade days, prior to a public launch later in the year.

The Avocet is displayed by Surface Transforms (Stand E304) - whose latest technology carbon ceramic brake system is fitted to the car. The system, which will be available as an extra cost option, reduces overall weight by 2.5 kilograms per corner, with a resultant improvement in handling and braking performance.

The car will be built in South Essex by the specialist automotive engineering and motorsport team which recently acquired the business of Roush Technologies in the UK. The vehicle will use selected Ford standard and performance parts, which will give the car a mature component inventory which is fully tested and proven in the market.

MMI has placed an order for a limited initial production run of the car, which now features a significantly restyled doorless moulded bodyshell and incorporates some of the latest lightweight composite materials. The standard car features a steeply inclined windscreen, although a very attractive low-line wrap-around aero-screened ‘Spyder’ version is also planned.

The standard powertrain incorporates a Ford 2-litre Duratec engine, recalibrated by Roush to suit the installation – and develop 150bhp. An uprated 225bhp version, developed by Roush’s Mountune performance division, will be available as a special order option. An all-up weight of around 700 kilograms will, in power to weight terms, position the Avocet alongside the quickest – and, with a 0-60 time under 5 seconds, is expected to make the car extremely competitive.

Current plans include building around 50 cars in the first year – with both left and right-hand drive versions available. The car will be sold as a fully equipped, fully homologated road-going sportscar. MMI is keen to differentiate the Avocet from the cluster of kit and track-day cars which have visited the market over recent years. A high degree of ‘customisation’ is to be offered – and extras for the car include a removable roof and exclusive detachable, fashion-styled travel luggage, which will clip into special cradles behind the cockpit.

“The original ambition to develop and produce a small, lightweight British sportscar at an affordable price, has not changed. The Avocet is an attractive looking car which uses core Ford componentry – all widely available off the shelf. As a result, the car possesses mature product handling, excellent driveability – and awesome performance. We believe that the Avocet will satisfy the gap in the market which has remained unoccupied for far too long – for an affordable performance sportscar with proven volume market reliability”, says MMI Founder and Managing Director, Martin Miles.

“The new production Avocet retains the original Reynard designed chassis, subsequently further developed by Ray Mallock and Chapman – and it has exceptional structural rigidity. The redesigned one-piece body utilises composite materials to provide remarkable strength combined with low weight. Add to that Roush’s experience of powertrain engineering, packaging and production – and we can be totally confident that this new car will fit the defined niche in the market for which our research has demonstrated that there is a significant demand”, says Miles.

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 Blaconque Blaconque
Ugly!!...
January 10, 2008 9:18 pm
 Suckio Suckio
yeah, it really looks "british built".
January 11, 2008 1:45 am
 Bristol411S3 Bristol411S3
Like the Astob Martin V8 Vantage or DB9, or Bentley CGT you mean? Over only two days I have norticed your comments are ill informed at best, and bordering on xenophobic at worst. Either way, you don't seem to have a clue what you are talking about, so I have no idea why you think anyone would value your opinions. On the two threads I can see you have contributed to, it is clear no one did.
January 11, 2008 7:00 am
 Bristol411S3 Bristol411S3
I should add that the UK has a low volume car industry which is probably unrivalled anywhere else. Some of the cars being produced here, like the Lotus Elise, Ariel Atom, LLC Rocket, Noble and others are trail blazers, showing what can be done to turn regular components into cars with amazing capabilities. I also would not have expected you to know that most of the F1 grid and nearly all the cars in the US Champ series are also produced in the UK. Further, Toyota, Nissan and Honda all produce in this country and Jaguar is regularly seen at the top end of the JD Power survey. All of which goes as evidence that you really don't know what you are talking about. Tell us more about where you are from Suckio and your car industry...
January 11, 2008 7:20 am
 Helmetboy Helmetboy
I think what the layman is trying to say is that the designers have not really broadened the scope of design with regard to the general trend of the lines and the treatment of the surfaces - so it looks quite kit-car-ish. Though thoroughly aggressive, sporty and dynamic it somehow lacks visual character to set it apart from the crowd. The British market is very near to saturated by light-weight track-day cars so this one needs to be exceptional to crack the nod, especially without a brand-name to back it up. I have no doubt it'll perform to the standards set by the other British greats, but is that enough? The car is a fuzzy fusion of different design elements that don?t quite seem to gel. Why can?t they produce something that breaks away from the Lotus/ Caterham mould???
January 11, 2008 8:26 am
 Bristol411S3 Bristol411S3
If I am right this is the latest incarnation of the Strathcarron sportscar, the company having gone under some time ago. They got Reynard, a well known racing car manufacturer, to design the chassis - that company also went under. If this is the same car, then the "hard points" were all set, including expensive things to re-engineer like windscreen surrounts etc. This car looks different to the Strathcarron from the rear, where I guess there was a little more freedom, but the sides and front are very remeniscent of the original car. It follows that a bit re-engineering job would have been the only way they could have radically altered the styling, and that didn't make sense economically. There continues to be a demand for trackday cars and this companies involvement with Roush will add to their credibility. I am guessing it will be pretty affordable too - the last company to try and revive Strathcarron were offering these cars for about £20K if I recall.
January 11, 2008 1:31 pm
 Blaconque Blaconque
Mr bristol4 r u the owner of this company? you looks like a bad cars lover:P
January 12, 2008 8:20 am
 steveash steveash
I'm not really getting this. It's like a Lotus Elise replica but they keep talking about a gap in the market. They say it's not a track-day car but it has no doors. In fact I'd be interested to see how you get in and out when the removable roof is in place. Surely the gap in the market is for an affordable muscle car now the Monaro and TVRs are off the scene? Good luck to them anyway.
January 13, 2008 11:43 am
 steveash steveash
I'm not really getting this. It's like a Lotus Elise replica but they keep talking about a gap in the market. They say it's not a track-day car but it has no doors. In fact I'd be interested to see how you get in and out when the removable roof is in place. Surely the gap in the market is for an affordable muscle car now the Monaro and TVR are off the scene? Good luck to them anyway.
January 13, 2008 11:45 am