Kia Borrego / Mohave Launched in Korea

Kia Mohave / Borrego SUV

By Sam Stockley
January 4, 2008 5:42 PM
Filed Under: Detroit Auto Show, Kia

Branded as Borrego in international markets, Kia's all-new Mohave SUV hit Korean showrooms only yesterday; and it's evident this is a vehicle gunning for a slice of its home market's luxury sector. Pinching its more individual badge from the Opirus luxury sedan, the Mohave is marketed as a stylish and upmarket SUV for the aspiring consumer. An impressively-shot photo collection is attached.

Waving in a vehicle expected to sell 20,000 units annually in its home market and shift 60,000 units in overseas markets, Kia's new SUV has been designed to rumble America's home-grown models. It will take on the Jeep Grand Cherokee and Ford Explorer in its principle market, North America, and follows in Hyundai's footsteps with their aspirational new Genesis sedan.

Development on the new model took 29 months and an investment of $245 million, the SUV being modelled largely on that of 2005's Detroit show concept car, the Mesa.

The Mohave is to be offered with a range of V6 and V8 engines, dependent on market. A 3.0-litre V6 diesel, the second-generation 3.8-litre V6 gasoline and newly-developed 4.6-litre V8 Hyundai Tau engine will be on offer, with the latter unit expected to be de-tuned to produce greater torque and power of 333 hp.

Marketed as an aspiring luxury SUV, the new Mohave also focuses heavily on its safety features. With 75 percent of the car's frame being constructed using high-strength steel, cabin integrity is exceptionally high while a plethora of airbags protect occupants in the event of a crash. In addition to such safety additions, the Mohave will be no faux-4x4, it being fitted with variable height air-suspension, hill descent control and a high low-range gearbox.

The Borrego will debut at the North American International Auto Show in Detroit on January 13th and is set to enter the US market in late spring or early summer. Stay tuned for all the news from Detroit and an official press release on Kia's latest SUV designed for North America.

Source: Kia.com via CarScoop

Comments

Suckio
January 4, 2008 6:54 PM
"Stunning", ahahaha lol

sfortier17
January 4, 2008 7:02 PM
Not too sure as to whether people will grab the idea of a luxury Kia... Personally, I would never buy a luxury Hyundai and wouldn't step foot anywhere near a Kia.

sfortier17
January 4, 2008 7:03 PM
And by luxury Hyundai I meant the Genesis, but I should've been less specific. I won't buy a Hyundai. Ever. Nothing but bad luck with those in years past.

mickey_f1
January 4, 2008 7:16 PM
Well, I have quite a good experience with Hyundai and I also tested on- and off- road the Kia Sorento.These two brands produce cars that offer the best in their respective classes. And their value is very high for such a low price. Just try to be up to date. Hyundai is not what it was in the 80s. Kia also learned a lot since the first Sportage.

car.fan
January 4, 2008 7:37 PM
Hyundai's have proven very reliable in recent years.

thylastbreath
January 5, 2008 6:17 AM
My brother has a 2003 Tiburon and since he's had it it has been NOTHING but trouble. Every day something different goes wrong.

Fun car to drive, not bad to look at. Terrible reliability though, unfortunately.

car.fan
January 4, 2008 7:40 PM
Hyundai's have proven to be very reliable in recent years* lol..left out a few words in my previous post woops :P

Scuderia
January 4, 2008 8:36 PM
Stunning scenery. Thats it.

Blaconque
January 5, 2008 1:18 AM
well...its not bas ... i have a KIA SPECTRA but its still need more ... i mean i can't drive in a sporty way all the time like the japanese coz the engine will get weeker after a year ... the same thing in everything

Alfafox5
January 6, 2008 12:52 AM
FYI - Hyundai and Kia are like Ford and Mercury, twins. In fact, Kia is the largest Korean automaker in the world, and they were the co. Ford hired to to assemble the Fiest/Festiva and the Aspire. As for reliability, while travelling in several Latin American countries Hyundais were all over the place... they were old, beat up and still running. Why? Until recently they used steel engine blocks, which last for ages. Even with abuse and neglect, 7 out of 10 cars were Hyundais in Nicaragua, Cost Rica, and in Belize and Guatemala. There are lots of Toyotas and other makes, but tons of Hyundais. Also, keep in mind the idea of reliable in the US... 'I had to change the transmission fluid' as though the car were broken. Also, things like a busted head gasket, which will eventually happen to all cars, should not be seen as a reliablity issue unless it happens more than once before you even reach 100-thousand miles. My point is this: The technological playing field has been leveled in ways never thought possible, from the time Mercedes shared ABS with the world to now, things have changed a lot. As for the newer Hyundais, refinement is what they are after, as all the makes before them. I mean really, when Honda was new, few wanted to take the risk of some 'Japanes' car. For even more evidence, look who is in the top 5 on JD Power's rankings.

super_car_muscle_man
January 7, 2008 5:12 PM
exactly. you cant comment on reliability, unless you dont know your cars, which some people have proved. if you dont like the looks or the reputation of having a korean car, then thats different. I personally like the looks. Although I think SUVs are a waste of space. most of the people who own one, dont need them. they drink too much petrol and ive seen a lot of women drivers behind the wheel - most of whom cant even park = bad combination.

SuperDuperMiniGuy
January 6, 2008 2:56 PM
Kia is finally going somewhere so please bring it to the UK, please!

ck314
January 7, 2008 1:18 AM
Another dull uninspiring plasticky gasguzzler suv.

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