Rolls Royce Steps Up Production

Annual Target of 1,000 Units

Rolls Royce's Production Facility in Goodwood, West Sussex, UK.

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Comments (12)

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Alfafox5

This is such a beautiful car... not for some of the reasons that make the Bentley GT a looker... instead this car smacks of luxurious understatement. Few machines today that cost a lot deliver such hand-crafted excellence. The other thing I love about the BMW interpretation of the signature Rolls Royce silhouette is how they command attention. While the Maybach simply looks like an old generic shape, no one sees a Rolls Royce and says "What's that?" because it makes a statement at first glance. When I was in London a deep Navy Blue Rolls Royce Phantom was outside a classy hotel, below a large British flag... every detail was visually complete... down to it self-leveling central hubs at each wheel. Simply perfect!

December 28, 2007 12:34 am

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MB6.3

Rolls should build something to compete with the Continentals, or even at the least, the Arnage. The Park Ward and Silver Seraph sedans weren't that bad, and the Phantom and the Drophead are pretty well expensive.

December 28, 2007 4:03 am

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TomJonesCirca1969

Hand-crafted elegance my FOOT!!!! Rolls-Royce should mechanize the production line to make the cars more affordable.

December 28, 2007 4:36 am

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2 replies

benz_man

Then you'd shred the "soul" of the company (which makes a Rolls so special and worth the investment) for immediate profit?

December 28, 2007 5:57 am

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radmeister

Why it seems like their sales are doing fine just the way it is.

December 30, 2007 8:19 am

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un_peacekeeper

I have a question, very simple question? Well..maybe more than one. What makes handmade so good? Do humans not make mistakes, especially when robots can work so much faster, and mistake-free over repetitions? Humans are inconsistent and prone to errors.

December 28, 2007 6:37 am

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1 reply

radmeister

Yeah humans do make mistakes and automation is better in certain cases, which i am sure certain parts for this car are manufactured by robots. The reason why handmade is better in this case is because at the end of the day a man will be driving this car, and a man's eyes will see the mistakes. A robot can only recognize mistakes that you tell it to recognize. In other cars automation works because the attention to detail is not as great or they are not as complicated. It's like taking a photograph and printing it on a really amazing colour printer vs. it being painted by Michelangelo, one is art and one is not. When this car gets off the line it is meant to be a work of art, based on years of crafstmanship and attention to detail. And that's exactly what it is.

December 30, 2007 8:15 am

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BENZian

I am still laughing at the "luxurious understatement" comment...

December 28, 2007 8:59 am

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LOLOM5

Damn this thing is ugly! Literally looks like a coffin on wheels!

December 28, 2007 3:32 pm

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Ghent2007

The best coupe yet is yet to come from Cadillac. It's called ULC and you can google "motortrend Cadillac Coupe". It will be powered by a NorthStar XV12 engine.

December 28, 2007 6:46 pm

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ck314

It also allows for deeper quality control on a single unit basis, so the final result is unique, artistry I'd say. Can't wait for the Phantom featuring the 21st Century grill found on the equally superlative Drophead CoupÃƒÂ©. I love RR.

December 29, 2007 12:32 pm

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kimbo-slice

This car is amazing. And nice comment Alfafox5!

December 30, 2007 7:48 am

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