SsangYong Chairman W Announced

First images surface

SsangYong Chairman W

by Frank de Leeuw van Weenen
December 13, 2007 11:05 AM
Filed Under: Ssangyong

First images surface

Hyundai is entering new waters with their luxury sedan Genesis, due for its hwo debut soon, and SsangYong is not far behind.

The Carfanatic quotes Choi Hyung Tak, Ssangyong’s CEO: “We’ve thoroughly analyzed the Lexus LS430, Audi’s A8, BMW’s 750 and other potential competitors for the launch of this model. Our aim is to compete with those world-class models, not with large local models.'’ Which leads us to believe that this SsangYong luxury sedan will be marketed worldwide.

The SsangYong Chairman W will be powered by a 3.6 liter or 5 liter V8 gasoline engine coupled with a seven-speed transmission. Stay tuned for more when it becomes available.

Source: SsangYong via theCarfantic

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Comments

un_peacekeeper

December 13, 2007 11:16 AM

The top of the grill looks like a Mercedes, side looks like a combination of BMW and Lexus, and the roof resembles an Audi. The engine looks like a Mercedes too. lol. Good job, another copycat car from Asia. I am not racist, I am Asian, so I have every right to say bad things about ourselves.

asif

December 13, 2007 11:45 AM

the peacekeeper does have a valid point people....

joelynn

December 13, 2007 11:52 AM

Surely Korea is full of talented designers- are they all working for Western and Japanese companies... I reckon I could do better than that

Marsman

December 13, 2007 1:36 PM

It already looks exactly like a Mercedes... OH wow look at the engine it is a mercedes

elsonlau

December 13, 2007 2:51 PM

The Koreans are like Sweden. While the Japanese is like Germany. SsangYong is like a Volvo while Genesis is like Saab.

radmeister

December 14, 2007 8:03 PM

Saab is swedish too

radmeister

December 14, 2007 8:04 PM

My mistake, mis-read

Mister-G

December 13, 2007 7:01 PM

well what do expect from Ssangyong? its not rocket science is it? of course its a mercedes lookalike besides they did it deliberately, what do expect from a carmaker (Ssangyong) that have strong history of Mercedes-Benz linkage since 1991 and plus entitled to Mercedes designs. Besides I seen worst copycat than this (way worse) just look at the Shuanghuan CEO SUV. Besides I'll be happy to settle with this new Chairman W compaired to the overdesigned grill of Hyundai Genesis. It does look nice once it comes out of its shadows.

Now I'll duck and cover and await fire.

lelu

December 13, 2007 8:11 PM

Did they mean "We?ve thoroughly COPIED the Lexus LS430, Audi?s A8, BMW?s 750 and other potential competitors"? Oh and at least they could have named Mercedes, instead of "others"...

wjaprep

December 13, 2007 11:07 PM

Excuse me if im wrong, but isnt Ssangyong owned by Mercedes-Benz or Merc gives Sangyong their left overs or somthing like that?

http://en.wikipedia.org/wiki/SsangYong_Chairman

David_1234

December 14, 2007 6:32 AM

un_peacekeeper, Ssangyong and Mercedes-Benz share the same engines and alot of cars look like BMW and Lexus so deal with it and wjaprep is right

puddingpuppet

December 14, 2007 10:55 AM

Does anybody actually care if Hyundai based the Genesis design on Mercedes, BMW, Lexus, and Audi elements? Seriously, is this going to impact anyone's every day life? Probably not, so what's wrong with a company trying to get its foot into the luxury-class door by using the best elements of some of the most well respected car companies? At least they'll be starting with a good base, and if they happen establish that they have the ability to produce a relatively nice luxury car then who knows maybe Hyundai will start stepping up and producing original designs, but for now I think this is a smart move on Hyundai's part. Trying something radical is a big risk for a still-developing company.

andy

December 14, 2007 5:27 PM

elsonlau.i think you dont know sh** about Sweden automotive..Volvo and Saab have strong designs,very european style,they dont copy from any others,their cars come up with own images,people can tell you exactly which one is a sweden car among thousand cars on the road,they are amazing with safety issues,how did you compare Korean car = Sweden car,dont be stupid,when you want to say something,you must know about it first

Mercedes-Benz

December 14, 2007 6:58 PM

Pudding...

What do you mean by 'does anyone care if hyundai copy Mercedes-Benz' Yeah, people do care, like me who are quality people, who know what to like.

Hyundai - they are have just proved that they are a copy of Mercedes-Benz - they way they copied on the symbol and grill + engine, i will never forget that copy. JUST SHOCKING!!! - Some budget brand company trying to compete with (lets not say Mercedes-Benz because they are too good for hyundai)the bmw 7-series!!! What a joke. I woud award it joke of the year!!!

puddingpuppet

December 14, 2007 10:52 PM

Wow, so sorry I'm not a "quality person" as you put it.

Mercedes-Benz

December 14, 2007 7:02 PM

Also, hyundai have copied Mercedes-Benz i their previous range of models - I am proud in a way for hyundai and companies like them (bmw, audi, lexus and etc...) because they are copying Mercedes-Benz, I am so proud.

radmeister

December 14, 2007 8:06 PM

Who really cares, will this car be sold outside of Asia??

Get_real

December 15, 2007 5:22 AM

Hey, Mercedes-Benz, you're not better than Hyundai. You're even copying your name...

radmeister

December 16, 2007 9:45 AM

Hmm after further looking into this brand it seems like Mercedes is brilliant. Take old overstocked parts and disguise them as another brand. Smart i must admit. Of course they had to make this car look like an e-class they had to fit in the engine, doors, windows, headlights. How else can you fit those in without having somewhat the same design as the original car.

Mister-G

December 20, 2007 3:51 PM

extra teaser photos here:

http://www.hankyung.com/board/view.php?id=gallery_home&no=2198&ch=auto

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