Hyundai Genesis Revealed in Korea

At media preview

Hyundai Genesis

by Frank de Leeuw van Weenen
December 5, 2007 2:22 PM
Filed Under: Hyundai

At media preview

Today Hyundai has revealed the brand new rear-wheel-drive luxury sports sedan at a Korean media test drive preview. Yesterday the Koreans were still very secretive about the looks of their new flagship model, but today we have images of the car in its entirety.

As mentioned yesterday, the Hyundai Genesis will be powered by the new Tau V8 engine producing 375 horsepower coupled with a six-speed automatic, base models will feature either a 3.3 liter or 3.8 liter Lambda V6.

The Genesis emblem will only be featured on the Korean and Chinese market models and will not make it to the North American market. Resulting in speculations that Genesis may become a sub-brand of Hyundai just like Lexus (subsidiary of Toyota) and Infiniti (subsidiary of Nissan). Only time will tell.

Source: Hyundai

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Comments

zorpas

December 5, 2007 3:39 PM

Whats with that ridiculous grill ?

Harajoshi2

December 5, 2007 6:10 PM

Only the grill?

coopergt

December 5, 2007 8:20 PM

Talk about beating Lexus at their own game. what a copy.

katteruma

December 5, 2007 8:53 PM

Hyundai makes good cars. I own two of them. But in styling, why can't they be original? This mix-mash styling detracts the public from their cars' positive attributes...

sovietmole

December 5, 2007 9:14 PM

i thought that i'm the only one which found the grille horrendous..so it does look bad...and hyundai does not make good cars...my dad used to own one and its system keeps breaking down and the engine finally went too..

sovietmole

December 5, 2007 9:15 PM

just to add, the car was only 3 years old went the engine gave in..

adz911

December 5, 2007 9:41 PM

Is it just me, or does this car look like a horrible mish mash of a Merc S-Class, BMW 7 Series, BMW 3 Series Sedan, Merc E-Class with a sprig of Lexus LS thrown into the mix? I personally think Merc and BMW should sue

jandrews90

December 5, 2007 10:19 PM

ok people complaining about the grille,yeah it's ugly but this is in korea,i highly doubt that grill will come to North America or Europe.

Harajoshi2

December 5, 2007 10:38 PM

And those wings... as would the piece of **** plays in the same league as Bentey Mini or Breitling...

skychao

December 6, 2007 3:07 AM

you forgot aston martin

wirelesscoyote

December 5, 2007 11:36 PM

Yes, the grille does look a bit ugly. But I doubt that will come out of Korea. What we will see outside of Korea will be a Hyundai badge. Apart from the grille though, I think this car is a handsome looking thing. I like those wheels on it, it gives the car some presence. Although many people have criticize this car for being a mix and match of many European products, but Lexus was and still is a mix and match of European products as well. I think this car will be good, and I will take a test drive in it when it comes out. If it is going to be around $30k, this is a well worth buying car. And for the people who think Hyundai makes bad car, I think it is time for you guys to get out of that thinking, and start looking into their new development. Time has moved on...

foose1397

December 6, 2007 6:53 AM

I agree but this car, i believe, is not going to be any were near the 30,000 Dollar mark when they hit the states. The Azera limited starts at 30,000..So this car will be somewhere in the upper 30's. Not worth it for that price. These cars are mushy and not fun to drive (Parents used to own two, Elantra and Sonata). If i am gonna pay that much for a car i want drivabilty and its not gonna by from Hyundai

joelynn

December 6, 2007 1:23 AM

I agree- stop being so hard on Hyundai- once you've got a reputation to build on you can afford to be adventurous but to begin with quality and reliabilty are the priorities and Hyundai is improving no end in those departments.

carcrazy1234

December 6, 2007 3:51 AM

damn... thats a nice hyundai... good for them however...its not an original. this looks exactly like the big LS460 flagship Lexus ahah still... very nice car

thomasstr1

December 6, 2007 6:08 AM

looks like a honda legend

gmech

December 6, 2007 6:53 AM

That's a handsome sedan from Hyundai, the best looking from their product line so far. They certainly know how to make good copies from various designs here and there but, hey, with their sales going like rockets and huge improvements in quality, I wouldn't mind paying 1/2 or even 1/3 of a Lexus LS460 for that! I have sat in numerous Hyundais from the smallest Accent to the biggest Azera, they don't make cheap cars anymore. And they give you alot of car for what you are paying indeed. What a surprise! The only problem with the Genesis, it can't park itself.?

T_H

December 6, 2007 5:54 PM

In my country a basic BMW320 cost USD90K ... hope Hyundai can bring hope for those who wants affordable but BMW quality cars.....

radmeister

December 6, 2007 6:05 PM

a 320 for 90,000$ i should start exporting bmws to your country, id make like 30,000$ profit per car. An M3 is 90,000$ fully loaded here. Hyundai is decades from BMW quality.

T_H

December 7, 2007 12:47 AM

hi bro, its all about government taxes that balloned to USD$90K. Even a Hyundai Tiburon costs USD$55K... and on top of that for a 2000cc car we have to pay road tax of USD$1K per year.... and other many charges to keep the car on the road... Is a country called Singapore in southeast asia...

AZNMANN

December 7, 2007 4:04 AM

what are you talking about..a tiburon is in the 20K's. You have no idea what you're talking about.

T_H

December 7, 2007 2:47 PM

hey, u gota come to my country to take a look at the prices!!! Dont comment if you doesnt know what you are talking okay? The bigger car you drives the more expensive the road tax becomes. Even the cheapest car cost USD$28K.

AZNMANN

December 10, 2007 7:31 AM

oh my bad i didn't catch that Singapore part but i had no idea you used american currency there.

T_H

December 10, 2007 6:12 PM

just to let u know how much it cost when converted to USD... USD$1 = S$1.45

Gust3439

December 6, 2007 6:27 PM

I think the car looks good though i cant see any copying as some said i think its somewhat orignals because all cars have the same design put most cars side by side and they all must have somthing incomen it not only hyundai

djcocum

December 6, 2007 6:40 PM

It looks like an Infiniti

hq5x5

December 6, 2007 7:01 PM

i thing hyundai is a talent mixer. this product is a mix of Lexus IS, Infiniti, Merc, BMW, event Brilliance BS4, Geely F6 of China

DeRay

December 6, 2007 7:30 PM

I don't think anyone gets what Hyundai is doing. they are giving you a V8 engine, something along the size of a 5series or larger for a price inbetween 30 - 40k and a BMW 3series starts a 30k for a V6. Thats good. Who cares if it is mismatch of this and that as long as it looks decent. We're not getting any richer here in America and most of the time the price your paying is for the name not the car. there just trying to expand their product line Lexus wasn't that well excepted when they start out and those old Acura legends were just Honda Accords with more features. So don't talk about mix matching features when honda built the same exact car, the ACCORD in Europe and re-badged it the TSX in America.

hq5x5

December 6, 2007 9:06 PM

sorry. i'm wrong.IT's BYD F6 of china

unknown

December 6, 2007 10:14 PM

it looks more japanese than german

Ghent2007

December 7, 2007 12:06 AM

what's with that vertical thing? aside from that, this car has great potential. it costs cheaper than a camry, and it's RWD! it will exterminate gm, ford, chrysler, toyota, honda, nissan, mazda, .... all those that make crappy FWD economy cars, which are bought by fools.

dogman57

December 7, 2007 8:04 AM

What a move by Hyundai...The Genesis V-8 at 40k will give the BMW 5 series, Mercedes E class, and Lexus LS class buyers something to ponder. The Hyundai Genesis may not have the name, but the quality and performance will be close for 15k to 30k less. Then drop down to the Genesis with a 3.8 liter V-6 Lambda engine for 30k, and Hyundai is screaming at the Honda Accord (EX-L) and Toyota Camry (XLE) buyer...Look at me! Not a bad marketing move by Hyundai.

cngjswns

December 7, 2007 10:12 AM

So, does this car hurt your ego because you drive a Lexus, BMW, or Mercedes? Let's say even though you drive one of those....don't forget that you are not what you drive..Driving one of those premium brands does not make you rich even though it may make you feel so...So...my question is..does Hyundai return your favor?..I think so..

unknown

December 8, 2007 12:55 AM

yes it will turn you into embarassment. while your friends will drive merc's and bmw's...rolling into a country club with a hyundai will get you the laugh of the day.

puddingpuppet

December 8, 2007 3:08 PM

I think Hyundai is becoming more highly regarded than you know, unknown. Sure they may not be up to the standards of Mercedes or BMW but look at the progress they've made in ten years. Just imagine what they'll accomplish in another ten years.

shifty

December 7, 2007 2:51 PM

One point that many of these pro "copycat" people just dont get is that companies like bmw audi aston martin and so on... spend a bunch of money just for their design departments! And by stealing design elements other companies (which in my opinion are mostly based in asia) save a lot of development costs. Thats simply not fair!

puddingpuppet

December 8, 2007 3:05 PM

How is that not fair? It's simple economics.

JRV327

December 7, 2007 10:41 PM

I'm going to give Hyundai their props they deserve whether people agree or not. Look at their sales and strategy competing against the top dogs. Their not to far them. There doing the same steps like their competitors to give the crowd a run for their money and to expand their franchise. Love them or hate them you can't hate and lie from statistics.

wazupchief

December 8, 2007 12:02 AM

BWM copied Hyundai's design elements. The famous Bangle butt is taken from the Hyundai XG300 where the trunk sticks out further from the rear headlights. Hyundai came out with it first before it debuted in the BMW 7 series. Now everyone has it including the Acura RL. Also the Hyundai Sonata way back in the day was the first to introduce (ugly yes) organic shaped head lights. Mercedes followed with their C series double oval connected highlight followed by Infiniti with their upscaled Maxima (forget the model #). Also look at the BMW X5 truck, looks a lot like the Korean Musso which came out years ahead, coincidence????

HPD177

December 9, 2007 5:24 AM

HYUNDAI SHOULD START AN UPLEVEL DIVISION AND THE CAR WILL SELL.

HPD177

December 9, 2007 5:28 AM

Hyundai should create an upscale division. If they do and keep cost down, they could do what lexus did to Mercedes and BMW.

elsonlau

December 10, 2007 6:36 AM

I hope the Genesis has a high standard that what Lexus and Infiniti did. Let's stand up for Hyundai.

Dean3927

December 29, 2007 9:08 PM

Here's the official Genesis info site, complete with commercial footage, catalog shots and driving/interview videos:

http://www.the-genesis.co.kr/

Dean3927

January 11, 2008 10:54 PM

Tuned Genesis:

http://file1.bobaedream.co.kr/multi_image/national/2008/01/10/41258/%C1%A6%B3%D7%BD%C3%BD%BAvip%BD%BA%C5%B8%C0%CF%C6%AA.jpg

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