New Hyundai Genesis Emblem Revealed and V8 Confirmed

Marks new beginning

New Hyundai Genesis Logo

by Frank de Leeuw van Weenen
December 4, 2007 10:22 AM
Filed Under: Hyundai

Marks new beginning

Hyundai has not gone bankrupt, but they will be starting anew this December 29 when the company turns 40 with the all new rear-wheel-drive Hyundai Genesis.

To get straight to the nitty gritty, the new top-of-the-line Genesis will be powered by a 375 hp Tau V8 engine coupled with a six-speed automatic transmission. A base model will also be made available with a 3.3 liter V6 and a middle-of-the-road version with a 3.8 liter V6 Lambda engine. Hyundai is looking to take on European, American and Japanese premium brands.

Hyundai has also revealed the new Genesis emblem, which consists of the Genesis logotype set in a black hexagonal shield framed by a pair of wings. The emblem will only be used for the Korean and Chinese markets.

Let us know what you think of the new emblem, and whether the 375 hp premium sedan is capable of competing with the established premium marques.

Source: Hyundai

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Comments

asif

December 4, 2007 11:16 AM

im glad this emblem is just for the markets mentioned. its too weak and there is no coherent message there. it looks like there are too many things going on with the hexagon being "forced" within the wings. too heavy handed.

joelynn

December 4, 2007 12:41 PM

I think Hyundai should launch it as the Genesis something- like Lexus and Infiniti- a premium branch, if they sell it as a Hyundai I don't think it will succeed, but as the Genesis Seoul (or something) maybe

Harajoshi2

December 4, 2007 1:09 PM

lol...when you think about it... so ridiculous... imagine we Europeans/Americans would have to call our companies "tschingtschangtschung" or something like that with asian letters... haha!

asif

December 4, 2007 1:52 PM

harajoshi2 you are unbelievably immature. i reckon the koreans are laughing at you if anything (not to mention the whole wcf readers) you arsehole.

Habsi

December 4, 2007 2:16 PM

This is rip off. That emblem resembles that of the Mini. Why on earth would they want to copy others companies emblems ???

Harajoshi2

December 4, 2007 2:24 PM

asif, I think they are crying because of the mirrors in their bathrooms...

The emblem shows a mix of Bentley and Mini...

AMGV12

December 4, 2007 11:57 PM

and what does mirrors in a bathroom have to do with anything?

asif

December 4, 2007 2:48 PM

you are stating the obvious. i already said it was a dull design and stylistically it was a missed opportunity. you on the otherhand lived up toy your title of being a racist shit.

BENZian

December 4, 2007 2:55 PM

very simply...who cares...it's just an emblem...lets see the car

elsonlau

December 4, 2007 4:19 PM

Branding is the most important subject for all car manufacturers. Hyundai can stand a chance creating the Genesis brand.

Harajoshi2

December 4, 2007 4:31 PM

The car looks even worse...

Protoss

December 4, 2007 5:11 PM

what is luxury?

Harajoshi2

December 4, 2007 8:37 PM

what a commercials calls it.

sovietmole

December 4, 2007 11:07 PM

only 375hp from a V8? tats so American kind of engine..

sebastianmejia17

December 5, 2007 12:26 AM

I could care less about korean cars. They just simply suck the big one, I wouldn't buy one

Saab95JD

December 5, 2007 1:36 AM

Wow, a symbol creates this much drama?

I agree that branding is one of the most important part of selling an up-market vehicle. Lexus and Infiniti prove this theory. I really do think that Hyundai should think about Genesis as a brand, not as a Hyundai. Outside of Korean or Asian markets it could be a bit too muddled of a message.

Another thought for you all to consider: Just a decade ago Hyundai could barely make a decent sedan or hatch... and they are leaping past the American brands and many of the European brands in initial quality surveys. Watch out... the Koreans are coming faster than you think!

sebastianmejia17

December 5, 2007 9:23 AM

Hyundai, the transformers called and they would like to have their emblem back! I'm telling you, these chinese people are so funny, they can copy anything and everything. Get a life hyundai

joelynn

December 5, 2007 11:31 AM

I think that South Koreans would be a little upset to be called Chinese given those nations history.

sebastianmejia17

December 6, 2007 5:39 AM

If those korean people be upset simply because they were called chinese on purpose, imagine how would the japanese car companies feel about hyundai copying their designs? Huh?

joelynn

December 6, 2007 12:29 PM

Man, it's just some stylistic inspiration on a car. Anyway most people gone on about how German executive cars are so great but they (with the exception of Smart and the original Merc A-class) are hardly stylistically adventurous. I mean look at the hatred directed at Chris Bangle to begin with.

hq5x5

December 6, 2007 7:17 PM

even logo, hyundai cant creat one of themself.I dont thing they cant make a good design

firedog25

January 10, 2008 8:08 PM

If you look at the definition of Genesism, one of them is as follows.

The coming into being of something

Hyundai has made it pretty well known that it's going to be the luxury division of the Hyundai/Kia alliance. The build quality has made leaps and bounds in the past decade since they stopped using Mitsubishi bits. Genesis for this new sedan/coupe is a very suitable name. I can't wait for them to hit the showroom floor so I can get my hands on one and see for myself. I find it highly entertaining that many people think the South Koreans cannot make a decent luxury vehicle and won't even give them a chance because of past problems. I'd buy a Hyundai before I bought a Chrysler product.

rocsinger

February 4, 2008 11:46 AM

Hey you all, I have owned 2 hyundai. Sante FE and just replaced it with an Azera. They need a second look at suspension. Drive one, you will see it is their weak point. Let's hope the "new" really is improved. The Azera is much better, still the ride is everything, and they need to revamp it when compared to their competitors. Still a rough ride.

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