Ford Closer To Selling Jaguar, Land Rover

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Hiromichi

Can Tata utilize two brands and expect maximum synergy effect out of them? If Tata let the two companies go with full of freedom, then these traditonal names will survive without serious harm. However, if Tata tries to control them too much, their brand value would be diluted and British heiritage would not be kept long.

November 24, 2007 3:59 am

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joelynn

Tata should follow Proton's example with Lotus- own the company but don't interfere. Why is Ford selling the immensely successful and profit-making Land Rover... dumb!!

November 24, 2007 3:54 pm

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yulei

Ford need money very much!

November 25, 2007 12:18 am

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Protoss

What make Tata can run the two brands well,but Ford can't??

November 25, 2007 12:27 am

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sebastianmejia17

Is that the end of Jaguar and Land Rover? hmm. If those cars weren't selling as good as they were before, imagine the sales under the new tata company. Can I get some curry with that? I guess Ford has been in business for over one hundred years and I don't think tata would do a better job than Ford. I doubt it very seriously!

November 26, 2007 8:10 pm

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Ferrariguy

Land Rover should go back to BMW, but BMW most likely wouldn't want them!

December 2, 2007 11:15 pm

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Hiromichi

Aren't there some investors in England to save these brands? What I think best is to let all British brands get together under the British flag to form consortiam like BMC or Audi(DKW,Audi, Holch and Wandeler)in the past. Aston-Martin, TVR, Morgan and Jaguar/Land Rover reunion is a good attempt for Britain to revive manufacturing industriy back again and to keep these traditional brands survive long.

December 4, 2007 10:38 am

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isaacu

How do you explain Ford's inability to get "value added" from Jaguar and Land Rover? My solution is to keep Jaguar and afford it the "design-change" it deserves Witness the new "XF". Ditto Land Rover - BMW made a mistake letting it go....

December 26, 2007 11:31 pm

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Scuderia

India's not about only curry.TATA has deep pockets and will only provide the financial support. They are going to stay out of the internal stuff. Accept that and please refrain from posting such meaningless and useless comments.

January 6, 2008 2:55 pm

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