Hyundai Veracruz High-Tech Urban Escape Vehicle at SEMA

Press Release

Troy Lee Designs, known for its custom-design racing helmets, sports equipment and apparel, applied its unique artistry to the first-ever Hyundai Veracruz custom. The all-new Veracruz, launched earlier this year, has been critically acclaimed for boldly challenging the Lexus RX350 in quality and performance.

The Veracruz “High-Tech Urban Escape Vehicle” showcases the full potential of this vehicle’s platform in the hands of an enthusiastic tuner shop. The skilled painters applied a classic Troy Lee Designs paint scheme with Momo FXL1 wheels that pair beautifully with the 265/50-20 Nitto 420 tires. Mechanically, the Veracruz was modified with Eibach springs and received a beefed-up Willwood oversized brake system.

Luxury and comfort are the cornerstones of this customization, which features custom leather seats, painted interior moldings and trim pieces and custom floor mats by Intro-Tech automotive. Troy Lee wrapped the package with an Infinity premium audio/video system and topped it with a Thule cargo box.