Hyundai Genesis Ready by 2008

Hyundai Genesis Concept
Hyundai Genesis Concept / Brian Potter

Launch coincides with 40th anniversary

Launch coincides with 40th anniversary

The all new, up-market Hyundai Genesis (or endearingly still referred to by Hyundai as BH) is set for a 29 December release party, coinciding with Hyundai's 40th anniversary. Of course, the luxury sedan will be released on home soil first before its world conquest commences.

To commemorate Hyundai's 40 years of growth, they will use a new official emblem for the year which will grace all advertising, product as well as corporate and in showrooms and sales / marketing events. The logo is made up of two brush strokes, combining elements of the past and future into one silhouette.

The Hyundai Genesis will be powered by a newly developed DOHC 32-valve V8 engine producing well over 300hp, should be able to hit 60mph within 6 seconds and is rear wheel driven. The Genesis is entering new territories for Hyundai, territories where BMW, Mercedes, Lexus and Infiniti are well represented.

Source: Hyundai
Published Oct 17th, 2007 6:25pm By Frank de Leeuw van Weenen
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Hyundai Celebrating 40th Anniversary

  • Dec. 29th will mark forty years of growth

On December 29 this year, Hyundai Motor Co. will celebrate the fortieth anniversary of its foundation and to mark this major milestone, the company is releasing an official emblem.

Executed with two simple but elegant calligraphic brush strokes which combine elements of the past and the future into the dynamic silhouette of car, the emblem symbolizes 40 years of growth and progress in the automotive business. It expresses the spirit of a forward-looking, progressive organization which prizes responsiveness and responsibility: Hyundai will always remain responsive to the needs of our customers and will adhere to the highest standards of responsibility to our stakeholders, the community and the environment.

The anniversary emblem will be incorporated into all Hyundai Motor advertising, product as well as corporate, and in signage displayed in showrooms and sales/marketing events.

Coinciding with the anniversary celebrations will be the Korean market launch of the company's all-new luxury sedan codenamed BH.

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Comments (4)

unknownuser unknownuser
the comment - It'll always be JUST a hyundai - speaks to a ridiculous mindset. I have an Azera and LOVE it! To all of you out there that are bound by a NAME - poor things. I am laughing all the way to the bank!
Apr 8th, 2008 11:49pm
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iseenitall iseenitall
Good way to break the ice Hyundai...Nice lines and nice car...Just hope the engine can hold up to a B.M.W or Cadilliac C.T.S...Also what it leaks is a nice Supercharger to boost Horsepower.
Oct 18th, 2007 12:49pm
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moyusuf moyusuf
Doesnt it remind you of a lexus ES? I dont know, I like the car's style, but it'll always be just a Hyundai... Ya know?
Oct 18th, 2007 7:30am
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impressive ! take heed Toyota Camry , er , Volkswagen Passat ! hahahaha. . .
Oct 18th, 2007 5:32am
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