Press Release
Key Value Two: EXCLUSIVE EXPERIENCE
Exquisite craftsmanship enhances the emotional connection between the customer and the car, adding to the delight of ownership
Customers will form a kizuna bond with the new Mazda6 for many reasons. These include a heightened sense of quality, ride comfort and quietness, as well as top-level environmental and safety performance. Adding to this is the re?ned, high- quality build that is part of the craftsman’s spirit of hospitality, creating a comfortable space and equipment levels which support driver con?dence.
Delight of Ownership Through Detailed Craftsmanship
“Tsukurikomi (inbuilt quality)” is one of the three pillars of Mazda’s distinctive craftsmanship. In line with this, the feeling of quality is greatly enhanced for all textures and the seats are upholstered with optional (standard for some grades) high-grade leather.
The second, “functional beauty” requirement for Mazda craftsmanship is served by such measures as optimizing the driving position by setting the steering wheel angle at 21 degrees, a more upright position than on the previous model, to give the driver greater comfort and a better sense of unity with the vehicle.
And to promote the third pillar, “customer delight,” an advanced welcome mode turns on the panel lights in order of precedence, from lower to upper, suggesting to the driver that the car is waking up and getting ready to go. A heartbeat effect around the centre display is also an example of the interface between the car and the driver, along with Action Illumination in which the selected switch lights up when activated and then fades down.
New Technology Keeps the Driver in Touch
Mazda’s new CF-Net (cross functional network) features a combination of switches on the steering wheel , which provide integrated control of navigation, audio, air conditioning, driving information , and other systems through simple, smooth operation and a centralised display at the top of the instrument panel to minimise movement of the driver’s line of sight.
The driver and passenger bene?t from independent air temperature controls , and the optional (standard depending on grade) advanced keyless entry system includes an engine start-stop button on top of the instrument panel. An eight- speaker BOSE® premium sound system , and a Bluetooth® hands-free mobile-phone interface , are optional (standard depending on grade).
Quiet Yet Sporty Engine Note, Dramatically Reduced Road Noise
Another “exclusive experience” development target was improved quietness . While reducing the overall noise of the engine, the engineers also emphasised certain frequencies to overlay a sporty engine note on the serene backdrop. The new 2.5-litre engine uses a dual-mass damper and a ?exible ?ywheel and also focused on weight reduction of pistons and connecting rods. With this, it was possible to reduce combustion noise as well, achieving some of the lowest vibration level measurements in the class.
To reduce road noise while promoting handling stability, engineers reinforced body structures to suppress vibration transmitted from the road to the car body as well as noise radiated from panels. This results in some of the lowest road noise measurements in the class on all road surfaces whether smooth or rough. The diesel models destined for Europe have also undergone extensive work on NVH (noise, vibration and harshness) , resulting in reduced knock and other engine noises to achieve extremely low noise levels.
