Jaguar XF

Rescue mission

Looking like a scene out of the retro-futuristic film, “Brasil”, this clever TV commercial for the South African market suggests that potential owners of the BMW M3 should undergo the same performance testing of the M3. A clever switch of roles between consumer and product depicts a physically fit man submitting himself to a series of physical tests similar to those performed during a vehicle's development to see if he is worthy to drive the M3 instead of the other way around. Unfortunately, the commercial only shows a few seconds of the M3 towards the ends with the physically fit man hurling down a test track with an evil grin.

Source: Jaguar

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Comments (5)

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alexander

Beautiful car! It's got a fairly aggressive look which is nice! This is the way to go, it's time for Jaguar to look for new design cues instead of resorting to a modern interpretation of the 1960's E-type. The E-type is remembered as a classic because it was so much ahead of its time in terms of performance and design, not because it tried to look like earlier 1940's Jaguar models.

September 3, 2007 2:55 am

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abu-fahd

but this american design loses Jaguar her english style.

September 3, 2007 4:34 am

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JoeyRamone

...and that's a bad thing?

September 3, 2007 1:35 pm

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dokioki

The concept c-xf looked much better. This production model has lost a lot of the aggressiveness.

September 4, 2007 9:20 pm

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bmwaddict

Why does Ford have to alterate such an icon, a legend like the XF? I can go with the back shape, still has british style but the front is as ugly as hell, and it doesn't match with the whole Jaguar brand concept.!! The Jag's are suppose to be styled, a bit conservatory in design. I always turn head after an XF, it's an amazing car, perfect shapes,nothing glamourous, just pure classic british design. A british car should stay classic, conservatory, styled. Ford has really americanized this model. They should sell the brand, Ithink they will have to, after the selling commences.

September 5, 2007 2:12 am

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