Mazda CX-7: In Depth
Sports Crossover SUV
Press Release
Sports Car Genes
- Sporty appeal inspired by Mazda´s sport car heritage
- Optimised exterior design for superior aerodynamic performance
- Interior design with SUV sophistication and high levels of craftsmanship and quality
Aerodynamic Designing
Crossover Design Philosophy Through the development concept “Sports Crossover SUV�, under the leadership of Chief Designer Iwao Koizumi, his team began by consolidating the de?nition and image of a sports car. Koizumi had young designers get together and think about all the design themes that make a person feel, “This is a sports car�. It is interesting to note that the images produced by them clearly drew a lot of in?uence from Europe, where there is a well-known and enduring tradition of sports cars. Koizumi’s team skilfully blended them with Mazda’s sports car design heritage. Notes Koizumi, “I believe that through our research we managed to come up with a universal de?nition of a sports car that would be loved by drivers around the world and I also believe this is deeply connected to the successful design of the CX-7. We combined dynamic movement and a bold presence in one passionate statement and we created a new concept “Sports Crossover SUV�.Interior Design
On the inside, Mazda CX-7 features sporty appeal combined with SUV roominess and high levels of craftsmanship and quality . A unique feature of the interior is a smooth continuous ?owing line in its low-gloss, two-tone trim that extends from the front to the rear of the cabin. This mirrors the kick-up belt line of the exterior and breaks from the common convention to separate the cabin trim from the luggage space trim, by extending the ‘?ow’ all the way back, giving the whole passenger cell a sporty atmosphere. Another sporty touch is CX-7’s double-roof instrument panel with a full-width hood over the entire dashboard, shading an information display, and an additional hood over the driver’s instrument cluster. The design of this three-dial cluster continues the sporty theme with the left and right instruments in half oval shapes wrapped around the circular speedometer (scaled to 240 km/h) placed in middle and angled towards the driver. The distinctive ‘red-on-black’ dials are easy to read in all lighting conditions. CX-7’s large centre stack panel extends down so that it almost touches the top of the high ?oor console with gear shift lever, creating a wrap- around feel to the driving position, similar to a sports car. These design features are carried out with high levels of craftsmanship and quality feel. Mazda CX-7’s dashboard, centre stack panel and trim materials are chosen to feel ?rm and smooth for consistency throughout the cabin area. They have high quality graining that, when combined with silver accents throughout the cabin – including frames for the instrument panel, centre stack and ?oor console – quality seat materials, black and beige interior colour schemes (depending on grade and market), and a leather steering wheel similar to Mazda’s sport icon MX-5, leather shift knob, door trim and centre armrest (depending on grade), all add a strong note of sophistication.Add a Comment
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