BMW 3 Series Individual Luminance Edition (AU)

Press Release

Adds Sparkle to Luxury Segment

Already the benchmark for on-road dynamics, quality, safety and passenger comfort, the BMW 3 Series Sedan enhances its role as the luxury car for buyers with uncompromising style through the introduction of the Individual Luminance Edition, which is now available in limited numbers around Australia.

The Individual Luminance Edition of the BMW 3 Series Sedan is equipped with features that add even more exclusivity, comfort and style to the car that is the clear leader of its segment.

Starting with a glistening, exclusive range of colours from the BMW Individual range and adding even more luxury inside the cabin, the 3 Series Luminance is an unquestioned statement of buyer discernment.

Applied in five layers, the special BMW Individual paint stands apart from conventional finishes with rare, deep brilliance and a range of exclusive colours The BMW 3 Series Luminance offers the choice of three colours including Ruby Black, Blue Onyx and Moonstone, all of which feature special qualities that give a unique appeal.

Ruby Black is a rich, lustrous metallic colour that looks like Anthracite in the shade, but reveals a dark red luminosity when exposed to light.

The metallic shade of Blue Onyx is subtly given weight by the underlying deep black of Onyx, while the Moonstone paint finish has a three-dimensional aspect characterised by the shimmering effect familiar in the precious stone and reveals a kaleidoscope of fascinating colours.

These striking finishes are enhanced by exclusive, mixed radial-spoke 18-inch alloy wheels lending a powerful, refined edge to the 3 Series Luminance Edition.

Equally as definitive in a BMW Individual vehicle is the Merino leather.

Sourced solely from South German cattle, its flawless surface is used on the seats, centre console armrest and door inserts.

The Merino hide is coloured all the way through and presents a natural grain that is not stamped onto the surface. Open pores and a soft, velvet feel ensure luxury and comfort, especially in hot weather.

The high-grade, sumptuous Merino leather is available in either platinum or black and utilises saddle stitching in the seats, adding further to the luxury and exclusivity of the Luminance Edition.

The Luminance Edition is also equipped with sports seats to provide the highest levels of support and comfort consistent with the dynamic character of the 3 Series, along with an individual steering wheel featuring a Piano Black wood inlay.

Piano Black wood trim also features throughout the interior and is complemented by Anthracite roof lining, as well as velour floor mats with binding in the same colour as the upholstery.

The BMW 3 Series Luminance Edition is available in all sedan models including the 320i and 320d, 323i and 325i and the stunning, Twin Turbo 335i.

As a separate offering to the dynamic Sport Package also available in the 3 Series, the Luminance Edition allows the buyer a further means of expressing the discernment, vitality and individuality that are an integral part of purchasing a BMW.

Pricing
$7,500 above recommended retail.