Making of Audi A5 Kite Ad

Press Release

Airing May 25 2007

It might have needed a bit of a warm-up but then everything ran like clockwork. Two Audi A5 models steer a stunt kite in the new "Kite" advert, which will be broadcast on free TV from 25 May.

"This is not a trick, all the images are real," says Jagoda Becic, Head of Advertising at Audi. "Authenticity," she says, "was the essential requirement. If it hadn't been possible to navigate the kite by car in reality, then we wouldn't have implemented the idea."

It was indeed possible - and led to spectacular images. They were filmed in the Namibian desert which showcases the Audi A5's highly accurate driving characteristics in a striking manner.

The message of the film, which will be aired in a 30- and 40-second version, is "Driving Redesigned". The Swiss group "Yello" provided a new type of music for the A5 advert.