Renault launches Logan in Argentina and Brazil
Another step forwards for Renault Commitment 2009
By Text & Photos edited by Clinton Deacon
April 13, 2007 7:34 PM
Filed Under: European, Renault
Press Release
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The launch of Logan in Argentina and then in Brazil expands Renault's line-up in the two countries, where family buyers can now obtain the practical, spacious model at an affordable price.
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The gradual introduction of vehicles based on the X90 platform boosts production capacity utilization at the Curitiba complex in Brazil.
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The list of vehicles produced in Curitiba includes a model derived from Logan for the Mexican market, where it will be sold under the Nissan brand.
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Renault's plan for growth in Latin America is underway, with an expansion of the range, increases in production and sales, staff recruitment and the development of the sales network.
Coming after the introduction of Logan in Colombia, Venezuela and Ecuador, the launch of Logan under the Renault brand in Argentina in May and in Brazil in July marks a new phase in the implementation of Renault Commitment 2009 in Latin America. Logan epitomizes Renault's bid to win over a new target market in the region, namely a family clientele looking for a spacious, affordable vehicle that is also both robust and easy to maintain. The region's two main automobile markets – Brazil and Argentina – are currently expanding and represent significant potential for Renault. In 2006, a total of 1,834,581 vehicles (cars + LCVs) were registered in Brazil, plus a further 420,356 in Argentina. These volumes represent an increase of 28% and 57%, respectively, from 2004 to 2006.
Logan: a new product to build on Renault's long-standing presence in Argentina Thanks to its Santa Isabel plant in Cordoba, Renault has benefited from production facilities in Argentina for more than 50 years. The brand can also count on strong brand awareness in this country where it claimed a market share of 11.5% in 2006. Logan joins the three-box saloon segment and will enhance Renault's existing range, which currently features Laguna II, Scénic I,
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