All-New Toyota Corolla in Depth

Press Release

Corolla – the ten generations

First generation

A car for everyone Period: 1966-1970, “The most wanted car by the market - presented to the world by bringing together the essence of Toyota’s technology�

Second generation

A Corolla with even greater competences - Period: 1970-1974, “Comprehensively enhanced performance for the high speed era�

Third generation

Pulling through headwinds and emerging as world class car Period: 1974-1979, “The ultimate family car born after a challenging time�

Fourth generation

It’s not a car if it’s not beautiful- Period: 1979-1983, “Beautiful aerodynamics style to match the new era�

Fifth generation

The front wheel drive Corolla - Period: 1983-1987, “A spacious interior in a compact sedan. Clearing the hurdles to meet world standards�

Sixth generation

A Corolla beyond Corollas - Period: 1987-1 991, “Higher levels demanded in an era of abundant prosperity�

Seventh generation

High-end, impressive Corolla - Period: 1995-2000, “Shifting Corolla value to add a range of emotions and sensibility�

Eighth generation

Pursuing the intrinsic economic efficiency of family cars - Period: 1997-2002, “Concern for the environment and safety. One answer to the radically changing era�

Ninth generation

Start from scratch in the creation of new value - Period: 2000-2006, “Break the link with the past and targeting a global standard for the 21st century�

Corolla: Five Fascinating Facts

The Olympic connection

The staging of the Olympic Games in Tokyo in 1964 required a huge increase in spending on Japanese infrastructure, such as roads and highways. As a result, car travel became more accessible to many people. Toyota recognised the opportunity and brought forward the development of a medium-sized sedan: the Corolla. It was launched in 1966. In 1969, the highway from Tokyo to Nishinomiya in Hyogo Prefecture was fully opened, a distance of approximately 500km. The idea was to cover the entire distance of this highway without stopping to refuel. Toyota introduced the 45-liter tank for the 2nd generation Corolla.

The Corolla name

Corolla is derived from a Latin word ‘corolla’which translates as ‘crown of flowers’. It also followed a tradition in Toyotaof giving cars names beginning with the letter C (Crown, Corona, Celica, Carina etc). Toyota still uses Latin-based names for its current passenger car range (Yaris, Auris, Avensis).

The home of Corolla

Toyota’s Takaoka Plant was built in 1966 exclusively for Corolla production and the first car rolled offthe production line a mere eight months after construction began. The plant is still the main Corolla production factory and builds more than 600,000 cars a year.

Worldwide sales success

One month after launch (November 1966), 15 ToyotaCorolla’s were exported to Australia. In 1967, exports totalled 15,425. In 1968, the car went on sale in the US and, the following year, exports topped 100,000 units. In 2005, the Corolla was produced in 16 countries and was sold in more than 140 marketsacross the world. Since launch, almost 32 million Corolla have been sold worldwide.

A motorsport winner

Corolla has a special place in the historyof Toyotamotorsport, scoring Toyota’s first World Championship win at the Press-on-Regardless Rally in the US in 1973. The Corolla wasalso campaigned by ToyotaTeam Europe in World Championship eventsduring 1974 and 1975. Hannu Mikkola won the 1000 Lakes Rally in Finland in 1975. It was superseded by the Toyota Celica but returned to the World Rally Championship in 1997 and 1998.