Press Release
Exterior design maintains bold, American look, improves capability
Super Duty designers have delivered a truck that makes a bold design statement by emphasizing Super Duty’s increased capability. The larger, more prominent grille, sharply sculpted fender flares and fender-mounted air vents are just a few of the new design cues that announce that Super Duty is all about working hard.
“The design of the 2008 Super Duty was driven by the improvements in the capability of the truck.� said Schiavone. “For example, we started by raising the nose and enlarging the grille to improve cooling, which in turn improves towing performance.�
Super Duty’s impressive, larger grille not only makes a bold statement, but also helps improve cooling, which in turn improves, among other things, trailer towing capability.
The grille sits on a horizontal cut line that defines the top of the bumper and also serves as a base for the stacked headlamps, delivering a clean, tight and more refined look. The step pad on the front bumper is specifically textured and designed for the customers who use the bumper while servicing the truck
Super Duty proudly announces itself with a large Ford Blue Oval badge sculpted into the grille and “SUPER DUTY� embossed into the grille’s leading edge – a tribute to Ford’s truck heritage – harking back to the embossed FORD letters on the tailgate of the original F-Series.
The raised grille emphasizes the sculpted sides of the powerdome hood and carries the theme to the air vents mounted on the fender just behind the crisply defined wheel arch. The vents dissipate engine compartment heat and designate the type of powertrain beneath the hood – red for diesel, black for gasoline.
The distinctive dropped beltline, a Ford truck design cue, improves visibility and carries the eye rearward to the revised tailgate, with the Lift-Assist System now standard across the model range, and the Ford oval mounted front-and-center, flanked by redesigned tail lamps. A deeper rear bumper helps to balance the design while providing easier access to the bed.
Five all-new wheel designs including standard 18-in. premium chromed steel wheels on Lariat and 20-in. premium polished forged aluminum wheels join a list of 10 wheel options across the line-up.
Along with XLT, Lariat and high-line King Ranch models, the 2008 Super Duty now offers an FX4 model available on 4x4 SuperCab and Crew Cab. The FX4 includes skid plates, Rancho branded dampers, a special body-color billet-style grille and many other features. The FX4 is available in five colors including a new Dark Blue Pearl Clearcoat Metallic (also new for King Ranch) over Shadow Grey Clearcoat Metallic. Forest Green Clearcoat Metallic replaces Forest Green Satin Clearcoat Metallic and a brighter, richer Pueblo Gold Clearcoat Metallic replaces Arizona Beige Clearcoat Metallic as the lower color on XLT, Lariat and King Ranch two-tone models.
Innovative ideas: industry-unique Tailgate Step and stowable bed extender
Ford’s unique relationship with the Super Duty customer has fostered the kind of innovation that creates products like the Tailgate Step and stowable bed extender. These new features are available only on Super Duty and designed specifically to meet the needs of Super Duty customers, making their jobs easier.
The optional Tailgate Step and the two-piece stowable bed extender provide customers with the convenience of using these systems when they need them, but at the same time not requiring the removal of the systems when they are not in use.
“When we see how people are working with their trucks, we react to that,� said Poore. “One example is the Tailgate Step. If you go to any job site and see how people get up into the back of the truck, hopping into the bed or climbing up on the tire, you say, ‘There has got to be a better way.’ That’s the genius behind the Tailgate Step, looking at the market and solving the need with an intuitive feature.�
The Tailgate Step is fully integrated into the tailgate and virtually invisible when not in use – the entire feature is housed in the tailgate with the lower step becoming the center of the top rail of the tailgate when not in use. To use the step, simply drop the tailgate into the down position, grab the bottom step, pull it straight out from the tailgate and drop it down into the step position – all in one easy motion. The 16.7 by 4.5-inch flip-down step pad makes it easy to step up into or down out of the bed to load or unload cargo.
The Tailgate Step is as tough as the Super Duty, made of high-strength steel construction, is MIG welded for added strength, and has been tested up to 1,000 pounds.
A unique grab handle folds up and out of the tailgate to provide extra support when using the Tailgate Step, supporting up to 300 pounds. When not in use, the grab handle fits snuggly into a channel molded into the tailgate inner-liner. For added safety, the tailgate liner has an added coating creating a non-slip walking surface.
“It’s just another example of the way we innovate differently,� said Poore. “I have seen guys who have made their own version of a step, but none as cleanly integrated into the truck.�
The stowable bed extender works like any other, extending storage space to the end of the bed, or it can set inside the tailgate leaving a small, enclosed section that keeps cargo from sliding forward near the cab. But the similarities end there. This innovative extender separates into two pieces that fold and snap securely to the sides of the bed, allowing full space and functionality of the bed when the extender is not needed.
Super Duty’s stowable bed extenderis made of strong, blow-molded polypropylene, is impact and corrosion resistant and can withstand up to 1,000 pounds of static pressure. The 21-inch tall cage folds out, clamps together in the center and is secured to the bed with a bolt-action latch. It easily folds out of the way when not needed and secures to the inside of the bed.
Industry-first PowerScope integrated power-fold, power-telescoping mirrors
Super Duty continues to lead the pack when it comes to towing and capability by offering such innovations as the industry’s first power-fold and power-telescoping side mirrors.
Industry-exclusive power-fold and power-telescoping side mirrors combine improved functionality with a design that has been toughened to match the Super Duty’s good looks. The large mirrors extend outward up to 2.75 inches and feature a power-adjustable main mirror with a manually adjusted spotter mirror that is more than double the size of the previous generation, greatly improving visibility. The mirrors telescope or fold at the touch of a switch mounted to the windowsill and are integrated into the vehicle’s seat-position and pedal-memory system. The mirrors also feature heated glass, clearance lamps and integrated turn signals.
Proven chassis and revised suspension deliver refined capability
Super Duty’s superior ride and handling and class-leading capability are the result of a rugged chassis and refined suspension designed specifically to meet the growing needs of today’s customers.
Every 2008 Super Duty frame now has a new front stub designed with safety in mind. By lowering the frame horns seven inches at the front, the new frame meets vehicle compatibility standards without the need for add-on components. The new design also improves cooling and provides a solid foundation for the hydroformed body structure. Every Super Duty frame is e-coated for improved corrosion resistance.
The newly designed leaf-spring rear suspension delivers superior ride and handling in all load situations. The eight-inch longer springs attach farther forward on the frame giving the vehicle more balance and better control. New damper tuning further improves Super Duty’s confident feel on the road.
The Super Duty is the first truck in the industry to use a high-strength steel front body structure. The patented structure, made up of two side rails that are welded to the bulkhead and frame, not only serves to create a very rigid foundation, the system’s modular construction eases assembly and delivers higher quality and better fit and finish.
The revised frame and front-end structure enables a Front Gross Axle Weight Rating (FGAWR) increase to 5,250 pounds on 4x2 F-250 and F-350 trucks. A 12.5K trailer hitch is now standard on F-250/350 SRW and some F-350 DRWs. A 15K hitch is standard on most F-350 DRWs and all F-450 pickup models receive a 16K hitch.
Exclusive features add to Super Duty’s towing prowess
Ford’s available TowCommand™ System still includes the industry’s first factory-installed and warranted electronic trailer brake controller, offering smoother operation and safety features. This includes a special trailer brake strategy for when the truck’s anti-lock braking system detects poor traction. No aftermarket trailer brake controller can provide this.
Ford’s TowCommand™ System also includes the TorqShift™ transmission with tow-haul mode and trailer tow mirrors. TorqShift™ with tow-haul mode changes shift points under acceleration, keeping the truck at a higher rpm and further up in the power range. Tow-haul also prevents the transmission from upshifting when the vehicle crests a hill, and it provides downhill braking that allows the transmission to downshift, letting engine-compression braking slow the vehicle and maintain a steady speed while going downhill.
