Rolls-Royce Phantom Drophead Coupe Revealed

Press Release

INTRODUCTION In 2004, Rolls-Royce unveiled 100EX, a striking experimental drophead built to celebrate 100 years of arguably the most famous automotive brand in the world. Built without compromise, it encapsulated a century of elegance and engineering, and, in an instant, defined the future direction of the brand. In its two world tours, 100EX garnered positive comments from customers and the media alike. Such was the strength of the reaction that, in the autumn of 2005, Rolls-Royce announced that a production version would be available by 2007. In the interim years, the team at Goodwood have worked tirelessly to turn the experimental car into a reality. Launched at the Detroit Motor Show 2006, the Phantom Drophead Coupé is the second new model from Rolls-Royce since BMW Group became custodian of the marque in 1998. The two-door, four-seat convertible is a less formal interpretation of classic Rolls-Royce design. Using the lightweight rigidity of an all-aluminium spaceframe, it marries modern technology to a sleek, streamlined convertible body. Its exterior lines echo the timeless styling of the great Rolls-Royce cars: a long bonnet, large-diameter wheels, short front and long rear overhangs and the quintessential dynamic line descending along its flanks. Inside, the design emphasises the airy openness of top-down motoring, embracing the elements and creating a stunning, social environment. The Phantom Drophead Coupé has been carefully crafted to be aesthetically pleasing, yet practical too. Wood, leather, chrome and brushed steel have been used where most appropriate. Form and function have equal billing. The simplicity of the design belies a car built to provide years of effortless service. The Phantom Drophead Coupé offers owners an unparalleled convertible experience, combining compelling driveability with exceptional engineering, technology and design - hand-crafted from the finest materials to an exceptional level of quality. DESIGN From the outset, the design team at Goodwood were adamant that the Phantom Drophead Coupé should be more than simply a convertible version of the Phantom. "Designing without compromise meant that, to a certain extent, we had to start again," says Rolls-Royce Chief Designer Ian Cameron. "Simply removing the Phantom's roof could have made a great convertible but it wouldn't have made a perfect one. With the Phantom Drophead Coupé we had the chance to think about the very nature of convertible motoring and, in particular, what it means to Rolls-Royce." Every exterior panel on the Phantom Drophead Coupé is new, echoing the Phantom's style but with carefully considered proportions more suited to the shorter body. From the raked front end to the sweeping rear, every aspect was studied at length to ensure that the ?nished car looked purposeful and elegant both with the hood up and with it stowed. For the interior, the concept was simple: bring the outside in. Create a social space enabling occupants to embrace the elements using sumptuous, relevant materials. As well as considering the ?ner details of the package - seating arrangements and dashboard layouts, for example - the designers also developed some fundamental beliefs about how the materials they were using should work. The entire team was keen to keep things as natural as possible and, as a result, there is an instant, raw beauty to the Phantom Drophead Coupé. Materials are used in a way that emphasises their natural charm and there is an immediacy to the exposed elements of brushed steel and solid teak. Bleaches, stains and lacquers were shunned as far as possible in favour of more natural ?nishes. Hands touch only chrome, leather or wood. Other materials, such as the brushed steel, are used as architectural detailing, giving the whole car a sense of visual tactility. "The Phantom Drophead Coupé is about emphasising the essentials of pleasure," says Cameron. "Above all, we were determined to make this car a joy to live with. Rolls-Royce is the opposite of stiff formality. Why would you design and build a car like this and not make it fun to use?" EXTERIOR The pro?le of the Phantom Drophead Coupé is fundamentally transformed from that of a conventional four-seat convertible by the inclusion of front coach doors. Evocative of the classic sports car pro?le, they add considerably to the easy entry and exit of rear passengers. Perhaps just as importantly, they also add signi?cantly to the overall strength and stiffness of the body as they allow the construction of an uninterrupted A-pillar. Newly homologated for the Phantom Drophead Coupé, these coach doors are unique to Rolls-Royce. At the front sits a new, more rakish grille, giving the car a more casual air while retaining its classic looks. Finished in steel, the centre ?ns are polished while the surround is brushed to match the optional brushed steel bonnet and A-pillar. The grille is hinged at the top in order to give way in the event of a low-speed impact. On top sits the Spirit of Ecstasy, remodelled using advanced computer software. These days she has a more lifelike appearance, with clear definition of her features. Finished in stainless steel, the Spirit of Ecstasy is also available in silver or gold via the Bespoke programme at Goodwood. The front end of the Phantom Drophead Coupé is more streamlined than that of previous Rolls-Royce cars. Slim front LED side lights sit above larger round driving lamps. The front bumper is integrated into the design, further softening the look. A discreet camera nestles underneath the numberplate to provide an excellent split-screen view of the road ahead, via the on-board monitor, to help when parking or when pulling out of a side road. One of the best visual clues to the Phantom Drophead Coupé's character can be found at the rear. The picnic boot is the very essence of automotive affability. The only type of its kind on any convertible, it offers easy access to the luggage compartment as well as providing comfortable outdoor seating for two adults. The substantial hinges are able to accommodate a weight of 150 kg / 330 lb. Inside the boot, 315 litres / 11.1 cu ft of space is enough to house three sets of golf clubs. Importantly, this space remains intact whether the hood is raised or lowered. An entirely new palette of nine exterior colours has been developed for the Phantom Drophead Coupé: Metropolitan Blue, Admiral Blue, Jubilee Silver, Diamond Black, Duck Egg Blue, Semaphore Yellow, English White, Woodland Green and Ensign Red. These are complimented with hood colours in Silver, Black, Beige, Navy Blue, Deep Red and Deep Green. Two of the most visually stunning options are the teak decking for the rear hood cover and the brushed steel bonnet and A-pillar. First seen on the 100EX experimental car in 2004, these are signature elements of the Phantom Drophead Coupé look. The brushed ?nish of the bonnet and A-pillar apes the classic Phantoms of the '20s and '30s but with a delightful 21st century twist. The rear teak decking epitomises the careful design and attention to detail seen throughout the Phantom Drophead Coupé. It is as functional as it is beautiful. Teak was used because of its inherently hardy properties and its resistance to moisture and decay. Special techniques were developed in the Rolls-Royce wood shop to preserve the appearance of a fresh, unprocessed ?nish, the aim being to have a ?nal deck that was as close to natural timber as possible. "We wanted it to look as if it had been cut and hand-?nished 10 minutes ago," said Alan Sheppard, Chief Interior Designer. More than 30 individual pieces of teak go into each deck, protected by a specially formulated blend of oils. As with all the woods and veneers used by Rolls-Royce, it is sourced from sustainable forests by a team of specialists. The hood is the largest of any modern convertible. Its acoustic insulation is exemplary, with ?ve layers of insulation material between occupants and the outside world. Lined with a cashmere blend, the structure is more like a bespoke suit than a traditional fabric roof. Rolls-Royce was keen to use a fabric roof rather than a folding hard-top for many reasons, not least aesthetics. As Ian Cameron describes, "There is nothing more romantic than driving a convertible in the rain at night and hearing the drops hit the roof. In conversation with our customers we realised that they felt the same way." A further bene?t of the tailored, soft-top roof is the relatively small space required to stow it. INTERIOR The interior concept revolves around the idea of an indoor/outdoor space: an all-weather passenger compartment that combines the practicality required for convertible motoring with the sumptuous elegance expected of Rolls-Royce. Rather than take inspiration solely from the automotive world, Chief Interior Designer Alan Shepherd looked elsewhere. "In 2004, when we were designing 100EX, we visited a boatyard in Southampton where one of the famous 1930s America's Cup J-class yachts was being restored. We were struck by the variety and uses of different materials throughout. All of the J-class yachts have a tremendous sense of purposeful elegance about them, and this was something that we were keen to emulate." The Phantom Drophead Coupé has been designed as a car in which to enjoy the elements. The all-weather surfaces of the interior have been designed to take what nature can throw at them. "We didn't want owners to feel as if they had to pull over at the ?rst spot of rain," says Cameron. To this end, a number of notable features can be seen throughout the interior. Firstly, the seats have no ridges in them, giving a smooth surface so that moisture can be wiped straight off. In place of traditional ?oor mats, wholly more practical sisal mats are used. Even the carpet itself employs 21st century materials designed to deal with the moisture and humidity encountered in many areas of the world. The front seats are slimmer than the Phantom's but still offer an uncompromised degree of comfort. Integrated seatbelts are mounted directly onto them, while active head restraints and seat squab airbags give further protection to the torso and head. The driving position is set deliberately high to give a commanding view of the road over the long bonnet, and the curved rear lounge seats offer an intimate, social environment for passengers. Rear legroom is excellent and marks the car out as a true four-seater. An exceptional sound system has been specially designed for the Phantom Drophead Coupé, taking into account the differing acoustic properties of the convertible. Nine channels of sound arrive via 15 speakers, creating a stereophonic experience to impress the most hardened audiophiles.