New Isuzu D-MAX Announced in Thailand

Press Release

New design conjures up dynamic and speedy image

Isuzu Motors Limited has remodeled its 1-ton pickup truck, "Isuzu D-MAX" (hereinafter called D-MAX) and launches its sale in Thailand on August 9, 2006.

The new D-MAX boasts of a new design that conjures up dynamic and speedy image - the outcome of efforts to pursue high quality and performance image - while carrying on the design concept of "GOOD STANCE FOR TOUGHNESS". Isuzu also mounts new 3.0-liter high power engine equipped with VGS turbo system to the redesigned D-MAX in addition to conventional 2.5-liter and 3.0-liter engines renowned for their low fuel consumption. The new 3.0-liter engine is the enhancement to D-MAX product strength as it offers high output and low fuel consumption while retaining the established reliability and durability through its combination with a newly developed MUX transmission (MT) and high torque automatic transmission.

D-MAX has established itself as the No.1 pickup truck in Thailand by winning 2005 Car of the Year in Thailand, the Best Seller Pickup and the Best Fuel Economy Pickup. It has become the "Worldwide Pickup " that originates in Thailand but finds popularity in 80 countries worldwide.
Today, Isuzu introduces to Thailand the new D-MAX, the embodiment of devotion of the Isuzu Engineering and Manufacturing. Following the sales launch in Thailand, the remodeled D-MAX will be exported in order to other Asian countries, Australia, Europe and the Middle East.

Isuzu started local production of pickup truck in Thailand in 1974 and its cumulative sales volume reaches 1.54 million units thanks to stronger marketability, capturing market needs in advance and strategic sales measures. Meanwhile, its market share has been No.1 for the 10th consecutive year since 1996 and the D-MAX in 2005 set the record annual sales volume of 163,153 units in Thailand.

Characteristics of New Pickup Truck Isuzu D-MAX

*The D-MAX derivative model, "MU-7" (multi-purpose vehicle) is remodeled and goes on sale in the Thai market simultaneously.