Press Release
Page 1: Overview
Page 2: Flagship Model
Page 3: Enhancements
Page 4: Diesel Engine Range
Page 5: Petrol Engine Range
Page 6: Driving Performance
Page 7: Safety
Page 8: Costs and specs
Further enhancement of premium package
2007 Avensis Delivers more superior quality
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Now more sporty, more dynamic look
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Fresh interior trim and ergonomics
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Enhanced equipment specification
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New, top-level premium grade available
The 2007 Toyota Avensis will build on the success of the current generation with a range of product enhancements to emphasise the premium position of this flagship model.
More sporty, dynamic styling
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New look gives more presence
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Strong family brand identity
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Five new body colours
The key words for the current model exterior design, created at ED2in Europe, were Modernity, Dynamism and Sophistication. The Toyota Avensis was conceived as having timeless beauty while also conveying strength and dynamic performance.
The 2007 Avensis develops these characteristics further with a series of subtle styling changes which emphasise the sporting and premium nature of the car.These styling enhancements set a new tone for the exterior and interior design of the car.
At the same time, the sophistication and high quality perception of the Avensis range has been improved through a series of enhancements to the driving environment, including the instrument panel, navigation ergonomics and minor controls.
The 2007 Avensis has a stronger and more emotional exterior design to give the car a more sporty feel and make it more recognisable on the road. Its role as a flagship model within the Toyota range is clear from the strong brand identity and bold frontal styling.
The front bumper styling is all-new, following the consistent design of Toyota core models. It is styled to create a premium image while emphasising the sporty and dynamic nature of the range.
There are strong vertical character lines which flow down from the bonnet and then extend horizontally along the bottom edge of the bumper.These divide the centre and side sections of the front bumper to create a dynamic shape.
The new radiator grille is designed around the double concave theme that gives it a clear Toyota identity and it has a chrome surround to enhance the premium image.
The new headlamp design clearly adds to the sporty nature of the 2007 Avensis with twin cylindrical lamps for high and low beams, aluminium textured reflectors and a smoked glass finish.
This sporty look is carried through to the rear of the 2007 Avensis with a new combination lamp where the cylindrical portion of the outer lens is clear and other portions are changed to rose-red, creating a high design contrast. The lamp cover adopts a vertically-striped design to emphasise the appearance of depth.
Attention to detail and a more premium feel is created by the introduction of LED turn-lamps mounted within the outer door mirrors. The mirror itself has been enlarged to improve rear vision and safety.
Five new colours are introduced on the 2007 Avensis. These colours are Ash Grey, Brocade Red, Storm Bronze, Fir Green and Pacific Blue.
Premium interior trim
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Fresh two-tone interior available
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Upgraded fabrics
The 2007 Avensis features a new interior colour and trim, even greater perceived quality and new ergonomics for the navigation system, steering wheel switches and instrument panel.
While the dark grey interior has proved extremely popular with customers, and is retained, a fresh two-tone interior of dark grey and greige has been created which gives a lighter ambience. This will appeal to customers who like a more modern feel.
At the same time, the interior trim fabrics have been upgraded with a small contrasting pattern to reflect the more modern, premium atmosphere.
The interior trim changes are further emphasised by the new decorative trim to the instrument panel and console which features a woodgrain effect for contrast with lighter interior colours or a more hi-tech metal grain.
Attention to detail
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New multi-information display
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Clearer instrument panel
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Revised steering wheel audio controls
Typical of the attention to detail which has been applied to the 2007 Avensis are the numerous enhancements to the instrument panel. These contribute to driving pleasure and driving safety by making it easier to read.
A multi-information display has been added to the instrument panel to offer drivers more driving data such as outside temperature and fuel consumption information. The automatic shiftand sequential shiftgear indicators are now clearly positioned in the centre of the instrument panel and the odometer and panel light switches have been modified to make them easier to use.
Driver safety and comfortis further improved by the new logic applied to the steering-wheel audio controls which allow for more comfortable and quick operation. The buttons on the steering wheel adjust audio volume, station seek and mode - while also controlling the display and the voice recognition function of the navi system where the appropriate grade is fitted.
Enhanced equipment levels
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Dusk and rain sensors available at mid-grade
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Upgraded audio equipment and head unit
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New full map navigation remote control
Premium quality levels of equipment have always been a feature of the Toyota Avensis and this strategy is further developed with the 2007 model.
Dusk and rain sensors will be standard from mid-grade specifications while the standard-fit audio, with turn-by-turn navigation (optional), is also upgraded. This now uses a 4x40W high power amplifier with a head unit that can read MP3 and WMA files plus display CD-text such as track and artist details.
A high quality audio sound is obtained with a Digital Signal Processor (DSP) and Automatic Sound Leveliser (ASL) which controls sound volume and frequency characteristics automatically by estimating noise level from vehicle speed.
Where the optional, full map navigation is installed, the remote control is now built in to the centre console allowing better ergonomics and easier control of the many functions.
Three distinct bodystyles
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Available as Sedan, Wagon or Liftback
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New styling adds to overall length
The 2007 Toyota Avensis will be offered in the same range of bodystyles as the current model: Sedan, Wagon and Liftback.
Although the interior dimensions of the 2007 Avensis remain unchanged from the current model, the new, more dynamic frontal styling has resulted in an extra 15mm of length.
The overall length of the Sedan and Liftback models is 4,645mm with the Wagon at 4,715mm.
New premium grade
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Top-level package creates premium grade
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Available exclusively with D-4D 180 Clean Power
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Distinctive exterior and interior trim
The many product enhancements available throughout the 2007 Avensis range are best expressed in a new premium grade that will be available exclusively at the high end of the line up. With this model, Toyota will satisfy the sporting demands of many customers already trading out of so-called premium brands in the upper-medium segment and into the Toyota Avensis.
The new premium grade trim will be available only with the hi-tech D-4D 180 Clean Power engine.
Unique to the premium grade model to create a distinctive presence on the road will be exclusive 17-inch alloy wheels and a dark grey front grille with chrome inserts. The interior will be equally exclusive with silver metallic stitching on the leather steering wheel and lever boot, metal inserts on the sports steering wheel and a high quality, perforated Alcantara and leather trim.
