Press Release
Page 1: Overview
Page 2: Flagship Model
Page 3: Enhancements
Page 4: Diesel Engine Range
Page 5: Petrol Engine Range
Page 6: Driving Performance
Page 7: Safety
Page 8: Costs and specs
A flagship model for Europe
Avensis plays key role in Toyota range
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Designed by ED² and built in Europe
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Boosts brand and model awareness
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Takes 10.5% of private buyer market
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Around 80% conquest sales
The Avensis is the flagship model for Toyota in Europe and it reflects the superior quality essential to achieve such status.
Designed and built in Europe, the Avensis accurately embodies all the key elements of the Toyota DNA –innovation, driving pleasure, design and superior quality.
The current generation Toyota Avensis was launched in 2003 and immediately recognised as a model that set new standards for the upper-medium car segment for refined quality and reliability.
With an exterior style conceived in Europe at ED2, Toyota’s advanced design studio on the Côte d’Azur in the south of France, it has a timeless beauty while, at the same time, conveying strength and dynamic performance. That impression is further enhanced by the styling and design changes introduced for 2007.
The Toyota Avensis is also built in Europe. The car is produced at the Toyota Manufacturing UK plant at Burnaston, near Derby, in the United Kingdom.
The majority of the engines in the range are European too. All the diesel engines are produced in the new Toyota Motor Industries Poland factorywhile the best selling petrol engines (1.6 and 1.8 VVT-i) come from TMUK, Deeside in north Wales.
A strong identity
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Strong brand and model awareness
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Increased sales success (8.4% of segment, 2005, 19 countries)
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High residual value
The Toyota Avensis has been a sales success across Europe and has played a major role in the development of the Toyota brand in Europe.
The strong dynamic identity of the latest generation Avensis has raised model awareness by 19%to new levels of product recognition. At the same time, global brand performance (an index of awareness, knowledge, positive reaction and buying consideration) by Toyota has risen by 57%.
The enhancements introduced for the 2007 Avensis will further develop this position as they offer even stronger styling cues, superior premium quality and more driving pleasure.
The Avensis has been a sales success too, particularly among the all-important private buyers. Overall Toyota Avensis share of the upper-medium segment has risen from 4.6%in 2002 to 8.4%in 2005, placing the Avensis as the 6thbest seller in the segment (across 19 European Union countries).
However, the Toyota Avensis is the 4thbest seller in the private buyer market where customers make more personal buying decisions –and it takes 11.2%market share.
This enthusiasm among private buyers helps to explain the excellent demand for Toyota Avensis in the used car market –the Avensis has the highest residual value in the segment across key European markets, according to EurotaxGlass’s.
Attracting new customers
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80% conquest sales
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17% sizing up from lower segment
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Top in JD Power satisfaction surveys
The Avensis has also played a major role in attracting new customers to the Toyota brand as they discover the superior quality which sets Toyota products apartfrom the mainstream. Around 80%of Avensis buyers are new to Toyota (conquest sales) with almost half the buyers (48%) coming from other brands in the upper-medium segment.
It is significant that around 17%are sizing-up from lower-medium segment cars to take advantage of the extra space, ride comfortand driving experience.
This recognition of the superior quality of the Avensis has helped push forward the overall high, premium quality image of the Toyota brand –a fact which is backed up by regular customer satisfaction surveys.
Since its launch, the Toyota Avensis has come top of the J.D. Power survey for customer satisfaction in the upper-medium segment in Germany for three years running: 2003, 2004, 2005.
Sales success
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More than 144,180 units sold in 2005
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Wagon is best selling bodystyle
The Toyota Avensis has been a sales success since its launch. Last year (2005) more than 144,180 Avensis were sold in Europe, representing just over 9%of all Toyota sales. Of those, 44%were diesel.
Avensis drivers clearly enjoy the driving pleasure of the recently introduced D-4D 180 engine which currently takes 20%of diesel model sales, well above the segment mix of 4%.
The Avensis wagon (estate) is also hugely popular for its practical mix of excellent driving pleasure and load carrying ability. Wagon bodystyle takes 38%of all sales, with the sedan taking 37%and the liftback 25%.
