Toyota Aygo in Depth

Press Release

Page 1: In short
Page 2: Design
Page 3: Body and Chassis
Page 4: Engine
Page 5: Safety
Page 6: Running Costs
Page 7: Production and Specs

• Urban mobility for a new generation

• Smallest Toyota to be launched in Europe

• Aygo joins Yaris, Corolla, Verso and Avensis as a core model for Toyota in the European market

• Design challenges outdated compact car stereotypes

• Available in three and five-door body styles

• Three grades - Aygo, Aygo+ and Sport

• Powered by new 1.0-litre VVT-i petrol engine with class-leading power and torque - 67bhp and 93Nm at 3,600rpm

• Lightest internal combustion engine on the market, weighing 67kg

• Best-in-class fuel economy for petrol-powered car - 61.4mpg in combined cycle driving

• 54bhp 1.4-litre diesel engine joined the range from January 2006

• Optional Multi-mode Manual Transmission (MMT) for easier town driving

• All models equipped with latest generation Bosch ABS and EBD

• Driver and passenger airbags standard on all models

• Front side airbags standard on Aygo+ and Sport versions

• Electric Power Steering (EPS) standard, with variable assistance

• On the road prices start at £6,710

• Lowest insurance group rating at 1E

• Protected by Toyota's pan-European three-year/60,000-mile warranty

• On sale in the since 1 July 2005

• Manufactured at new Toyota factory at Kolin in the

• Awarded 2005 Top Gear Car of the Year

AYGO FIRST

Cars? Do they really figure when it comes to the urban youth scene? Aren't they just another anchor to weigh you down along with all the other burdens of age and conventionality, a kind of four-wheeled form of cellulite or receding hairline?

That's an extreme attitude to take, but Toyota has taken a hard look at how a car can better suit the needs - and the budget - of today's young motorists, particularly those who live in towns and cities where the "fun" element of car ownership has been all but eradicated.

The result is Aygo - say igo - not just another tin box on wheels, but a car that's all about style, character and above all no-compromise quality.It's great to drive, big on safety and interior space and the standard bills for three years' servicing are far less than your average student's tuition fees.

AYGO DRIVING

Compact on the outside, but big enough inside to carry a quartet of six-footers, Aygo couldn't be simpler to hustle around crowded city streets. Speed-sensitive power steering and a wheel-at-each-corner design make tight parking spots simpler to tackle, while optional Multi-mode Manual Transmission (MMT) means clutch-free gear changes - a real boon in urban traffic.

Aygo is built to last, created with the same superior quality throughout that's the hallmark of all modern Toyota machinery. From the bright and open interior to the sculpted sporty exterior, the Aygo stands out among the city car crowd as a machine that's modern, stylish and built to last.

AYGO FOR THE PRICE

buyers have a choice of three Aygo models with on-the-road prices starting at £6,710 for the entry-level Aygo. The 1.4-ltire diesel engine is offered in the Aygo+ and Aygo Sport models.

PRICING

OPTION PRICING

If those prices alone don't scream blinding bargain from the showroom, it's worth considering how much, or rather little you will have to spend to run your Aygo.

For a start, its 1.0-litre VVT-i engine is capable of 61.4mpg, the best combined cycle fuel economy of any petrol unit in its class. Even if you can only scrape together a tenner at the pumps, you should be able to make it from London to Brighton and back with fuel to spare. However, this exceptional economy is not at the expense of performance as Aygo will accelerate from 0-62mph in 14.2 seconds and has a top speed, where permitted, of 98mph.

It's one of the cleanest engines on the market, too; its carbon dioxide emissions rating of 109g/km places it in band B, the lowest band for Vehicle Excise Duty achieved by any petrol car on the market.

The 1.4-litre diesel engine can take the Aygo even further, with the ultra-fuel efficient powerplant returning 68.9mpg in combined cycle driving and providing a potential range of more than 530 miles.

The diesel also boasts exceptionally low carbon dioxide emissions, its rating of 109g/km placing it among the least-polluting production cars available today and also in band B for Vehicle Excise Duty.

Aygo's insurance costs are rock-bottom, too, with a 1E rating - the lowest group possible. This has been achieved by clever engineering that designs-in components that are easier and cheaper to replace when it comes to typical low speed crash repairs.

AYGO ESSENTIALS

Aygo breaks away from the concept of small, affordable cars skimping on quality and equipment. The Aygo entry model not only looks the business, it comes as standard with features such as a sound system with CD player and handy socket to connect your own portable MP3 player; speed-sensitive power steering, a folding rear seatback to increase the load space, heated rear window with wiper and a tilt adjustable steering column. On the safety front you're protected by driver and front passenger airbags and the car is equipped with the latest generation ABS system with EBD.

Aygo+ introduces electric front windows, a 50:50 split-folding rear seat with detachable headrests, side airbags, remote central locking, colour matched door handles and mirrors and a gutsier audio pack with additional rear speakers and front tweeters. The range-topping Sport rides on alloy wheels and comes with front fog lamps and a tachometer.

The standard colour for Aygo is Chilli Red, but Aygo+ and Sport owners can splash out on the option of Ice Blue or Carbon Quartz metallic paint. The higher spec' models also offer optional air conditioning, while all Aygo models can be given a classy upgrade thanks to a great range of option packs, including Tom Tom Aygo satellite navigation and a smart set of matching Aygo Samsonite travel bags.

Marketing

A new approach for a new generation

• The smallest Toyota model to be launched in Europe

• Aygo introduces Toyota quality to the city car segment

• Designed for a new generation of young urban drivers

• Full-year sales target 13,000 units

• On-the-road prices start at £6,745

• Innovative travel and mobility option packs

Modern urban life demands a kind of car that's practical and easy to park, while motorists seek fresh design and a dynamic driving experience. Aygo meets all these requirements as a compact, stylish car that's as much fun to own and drive as it is inexpensive and practical.

Measuring 3,405mm long, 1,615mm wide and 1,465mm tall, Aygo is the smallest car Toyota has launched in Europe and joins Yaris, Corolla and Avensis as one of its core products for the European market.

Aygo, pronounced igo, is about freedom and mobility and is targeted at young, active urban individuals who enjoy a spontaneous approach to life and leisure. For them, Aygo provides a versatile, stylish and modern means of getting around town with ease, or enjoying the freedom of journeys further afield.

Aygo marks a new approach for Toyota on several levels. It has the potential to attract customers who are younger than the average Toyota owner: Toyota expects 80 to 90 per cent of Aygo owners to be new to the brand.

"We see a very positive mutual relationship between Aygo and the Toyota brand," said Andrea Formica, Toyota Europe's Vice-president of Sales and Marketing. "Aygo brings emotional attributes to Toyota's rational values of superior quality, durability and reliability. The Aygo by Toyota marketing, to be used at dealerships across Europe, captures this powerful combination."

Toyota expects to sell 100,000 Aygos in Europe in 2006.

All versions of the car will be built by Toyota Peugeot Citroën Automobile (TCPA), a new manufacturing facility in the Czech Republic.

ADDING SOMETHING EXTRA

Toyota looked at ways of enabling owners to make their Aygo more personal and created option packs that add both practicality and flair.

As an example, the Mobility Pack features the Tom Tom Aygo satellite navigation system, which integrates neatly into the dashboard and provides full-colour 3D mapping. Owners can choose from different colour screen frames to add to the fresh look of the interior. More details of the option packs are given in the equipment section of this press pack.