Fiat Grande Punto Strong Start in UK

Press Release

Off to a Grande Start

Fiat Auto UK’s national dealer network has reported a very strong and enthusiastic reaction to the company’s all-new Grande Punto, which went on sale on Saturday (11 February).

Fiat’s UK dealers had been expecting a large number of interested visitors to their ‘open door’ weekend, as excitement surrounding Fiat’s stylish new supermini has gathered pace in recent weeks; but last weekend’s activities dramatically exceeded their expectations.

Over the weekend, more than 12,000 would-be Punto fans visited Fiat’s dealer network, completing over 3300 test drives, with a further 3600 booked. And dealers also reported some 1285 confirmed sales orders for Grande Punto.

Commenting on the weekend’s results, Fiat Auto UK managing director, Giulio Salomone, remarked: "This is a most encouraging start. We are delighted that our beautiful, brilliant and solid new car is already making so many friends across the UK, especially as some 25% of these new customers have, up to now, been driving other brands. We’re also very pleased that the tremendous value inherent in this car has been widely appreciated, as we can see from the percentage of sales being taken by Dynamic and Active Sport versions."

Last month’s West European sales figures show that the Punto (original and Grande) was not only the leading seller in the B-segment, but also in the European car market outright. (Punto 37,977; Clio 36,016; Fiesta 31,470.)