BMW 7 Series Adlon Hotel Individual

Press Release

The Berlin Adlon takes to the road

Five-star luxury in shimmering black: A BMW 7 Series Limousine in an elegant design created by BMW Individual guarantees that the guests at the luxury Hotel Adlon Kempinski in Berlin make their entry in style. In front of the hotel entrance in Unter den Linden stands a new BMW Individual 7 Series Limousine which the automobile manufacturer has fitted out specially for the traditional hotel near the Brandenburg Gate. BMW and Kempinski have been working together for many years. The new Adlon limousine is the continuation of this cooperation, based on the principle that guests should be offered the best possible service and comfort right from their journey from the airport.

BMW Individual has visually tailored the long version of the 7 Series Limousine, with its twelve-cylinder engine, to the needs and demands of Adlon guests down to the last detail. The capacious rear passenger area with its soft leather upholstery is spacious and comfortable. The combination of the ruby-black metallic paintwork, oxide brown merino leather and mahogany wood trim is particularly elegant. Other luxurious details reflect the ambience of the hotel, such as the cushions embroidered with the Adlon logo, the mats edged in oxide brown and the matching leather seams.

A small bar compartment behind the armrest is not the only facility to care for the well-being of the passengers. The high-quality BMW Individual Rear Seat Infotainment Online System also includes an internet connection which guests can use to watch TV or DVDs or surf online during their journey.

Altogether, the Hotel Adlon Kempinski has five black BMW 7 Series Limousines to take guests to the airport, shopping or business meetings. The Hotel Adlon, which was completely destroyed during the Second World War, has been rebuilt at its original location near the Brandenburg Gate and was reopened in 1997 – the rebirth of a Berlin legend.

The special design makes the BMW 760Li Individual for the Adlon a unique car. Other equipment options are also offered to private customers when they purchase an automobile. Almost all models are provided with the sophisticated BMW Individual paint finishes, along with the exclusive merino leather seats or the leather steering wheel with wooden inlays featured in the Adlon limousine.