New Toyota RAV4 Debuts at IAA

Press Release

Modern and rugged third generation RAV4

 

• The all new third generation RAV4 set to storm the SUV sector
• All-new, modern and rugged design
• More space, more comfort, more driving pleasure
• Integrated Active Drive System: an advanced interactive management system to enhance performance, handling and safety
• D-4D 'Clean Power' diesel technology
• Modular interior with flexible Toyota Easy FlatTM
• RAV4 X : flagship of the RAV4 line-up

 

The Frankfurt Motor Show marks the world premiere of the new generation of one of the most significant models ever launched by Toyota, the RAV4.

 

An icon in motoring history, the RAV4 kick-started the fashionable compact SUV segment when it was first launched, 11 years ago. Its unique blend of off-road capability, excellent on-road performance and rugged looks set the benchmark for a whole new segment

 

"I asked myself what were the features essential to an SUV," says Kiyataka Ise, Executive Chief Engineer of the New Toyota RAV4. "SUVs attract people because they are out of the ordinary - definitely different from the average passenger vehicle. The next generation RAV4 had to carry on this extraordinary flair. We gained a lot of know-how and insight with the previous models and we are fully confident we have planted that DNA into the new generation for our customers to enjoy."

 

The third generation Toyota RAV4 will offer significantly more driving pleasure and performance, more premium quality, advanced technology, increased interior space and innovative modularity. The all new design is rugged but modern, keeping the styling cues from the previous generations.

 

The new Toyota RAV4 will take SUV driving performance to a new level - thanks to its powerful engines and hi-tech drive train that features the new Integrated Active Drive System.

 

Interior quality and passenger comfort have been greatly improved while ingenious packaging creates more interior space and greater flexibility. The new RAV4 is equipped with Toyota's Easy FlatTM seating system, allowing the split (60/40) rear seats to be folded flat using one lever and without removing seat cushions or headrests.

 

Indeed, while retaining its SUV style, the new Toyota RAV4 crosses over into other vehicle segments to offer premium quality passenger car characteristics, MPV-style modularity and wagon-style interior space.

The all-new Toyota RAV4 will go on sale across Europe from February 2006.

 

Europe's best selling SUV

 

First launched in Europe in 1994, the Toyota RAV4 (Recreational Active Vehicle with 4-wheel drive) created the compact SUV segment - combining fashionable rugged styling, off-road all-wheel drive capability and excellent on-road characteristics.

 

The Toyota RAV4 was an instant sales success and continues to be the best selling vehicle in its segment in Europe. Almost 600.000 RAV4s have been sold in Europe since launch and, unlike some other vehicles, RAV4 has seen sales climb throughout its life-cycle. Last year, 2004, was a record with 109,059 units sold across Europe, which represented a market share of 25.6%.