Press Release
Piñata created in celebration of Chrysler PT Cruiser's fifth anniversary and Cinco de Mayo
The too-cool-to-categorize Chrysler PT Cruiser is celebrating five years of turning heads and impressing owners, and to mark this unique, flexible and fun-to-drive vehicle, the Chrysler Group is revealing the newest PT Cruiser that is sure to create a buzz – the 2005 PT Cruiser piñata. This one-of-a-kind design is only available the fifth month of 2005 and isn’t driven, but rather hangs 7 feet off the ground and is stuffed with prizes.
The life-sized, 900-pound, fifth-birthday piñata, the largest piñata of its kind, debuted at one of the largest Cinco de Mayo celebrations in the nation, the Old Town Fiesta in San Diego. Cinco de Mayo also celebrates “fives” this year when it lands on 05-05-05.
“In the last five years, Chrysler has kept the PT Cruiser fresh and exciting with 11 variations,” said Jeff Bell, Vice President, Chrysler Marketing – Chrysler Group. “Since it is our fifth anniversary and Cinco de Mayo will occur on 05-05-05, we created a real-life PT Cruiser piñata stuffed with hundreds fun prizes, including a set of keys for a new PT Cruiser Convertible.”
The Chrysler Group changed the landscape of the automotive market when it introduced the segment-busting Chrysler PT Cruiser five years ago. Its one-of-a-kind PT Cruiser styling and Swiss-Army-Knife-like interior flexibility, offered at a compact car price, redefined the small car segment, became an instant hit with consumers and is still popular with them today.
Weighing in at approximately 900 pounds and covered in 1,500 feet of paper, the 2005 PT Cruiser piñata is significantly lighter than its drivable brethren, but identical in length and width at 13 feet long and 6 feet wide. Its limited-edition three-tone exterior color – red, white and green – was chosen in honor of the Mexican holiday, Cinco de Mayo.
Once pulled, the bottom of the Chrysler PT Cruiser piñata gave way to more than 1,200 free prizes, including a set of keys for a two year lease on a new 2005 Chrysler PT Cruiser Convertible, T-shirts, candy, beach balls, beach towels, windbreakers, hats and sunglasses. One lucky puller finding the keys won a two-year lease on the convertible.
