Mazda 5: An Insightful New Dimension of Zoom-Zoom Pleasure

Press Release

Stylish and Clean � from the inside out

The Mazda5 design team’s aim was to realise a fresh new “taste� in a design that is familiar and easy to grow fond of, but that continues to offer a fresh and well-balanced driving experience, even in constant daily use. The belief is that a vehicle built to satisfy all the daily needs of family use must deliver such a balance, and must appeal to a wide variety of customers. Another priority was to create a pleasing new utility design that broadens the appeal of Mazda’s Zoom-Zoom brand strategy of stylish, insightful and spirited dynamic performance by taking it deeper into the realm of insightful engineering with a “stylish and clean� appeal.

“Stylish and clean� describes the proportions and balance that faithfully inherit the benefits of Mazda's brand DNA while achieving a fresh expression of subtle, sophisticated detailing in a design that places priority on delivering smart functionality. The design intentionally avoids flaunting or making an emphatic presentation, instead aiming to create a harmonious sense of presence that pleases in a manner that simply feels right and fits the customer's lifestyle. The Mazda5 will be available in two distinct exterior design appearances that aim at addressing the product's global nature and the diverse needs of users in the respective markets where the product will be offered.

Exterior

Particular attention was given to the flowing wedge shape, lean and sinewy solidness, and compact appearance that embody the “stylish and clean� concept. The sweeping wedge shape of the low front nose section and stylish, flowing silhouette reveals the Mazda5's dynamic spirit. It is supported by a strong character line along the side of the body that runs from nose to tail and merges with the inconspicuous finish of the sliding door's centre rail to accentuate the body's wedge-shaped profile.

The side of the Mazda5’s body tucks in as much as possible at the rear for a solid and well-toned look and the roofline also slopes downward as it reaches the rear to complete the dynamic image, while creating a compact look and a clean line that defies the roomy cabin space inside.

One of the available appearances packages reduces the apparent volume of the lower body and adds chrome-like accents to the front grille and headlamps for a smart look that emphasizes comfort and pleasing performance. In contrast, the second package incorporates side skirts and other elements that make the centre of gravity appear lower, while the lamps are finished in a dark colour that adds an expression of a nimble, more aggressive spirit.

Interior

The entire design team approached the new “6 + One“ packaging concept by working relentlessly to deliver the highest possible quality and greatest comfort and ease of use for the driver and all occupants. The materials, colours, and design throughout the interior were given utmost attention so Mazda could deliver a new compact space wagon that customers will find pleasant to drive day in and day out, around town and on outings with family and friends.

The sedan-like design of the instrument panel and sweeping line of its upper section provide a natural feeling and clear field of view that even former sedan drivers will find immediately familiar and comfortable. The centre of the dashboard is raised to position the controls concentrated on the centre panel where the driver can easily reach them, as well as to improve their visibility and operation.

Interior detailing covers the finest points to enhance the finish and sense of quality. For example, the simple and clean three- meter instrument cluster has the large speedometer with white back-plate in the centre, and is designed for maximum visibility right down to details in relationship to the steering wheel's position.

Mazda5 will offer global customers a choice of two interior trim packages. One features a light beige keynote colour that creates a warm and relaxing atmosphere as well as look of quality throughout the cabin, with an aim of pleasing those who seek a smart looking interior the whole family will enjoy day after day. The other combines a black keynote colour with cool silver accents on the centre panel and elsewhere to create a balance that will appeal to those who appreciate a sleeker, more sophisticated or technical interior ambience.