Mazda6 MPS: Realising the Ultimate Zoom-Zoom Sedan
November 24, 2004 4:44 AM
Filed Under: Mazda
Press Release
Mazda6 MPS: Realising the Ultimate Zoom-Zoom Sedan
Mazda revealed the Mazda6 MPS Concept to the world at the 2002 Paris Motor Show as a sophisticated high- performance sedan that promised the ultimate Zoom-Zoom sedan experience, both in terms of driv ing pleasure and design appreciation. The staff at Mazda devoted the past two years to further polishing the design and mission-critical technologies to fulfil that promise.At the 2004 Paris Motor Show, Mazda officially unveils the production model and confirms its plans to begin building vehicles early in 2005. The global launch of the highest performing, best handling sedan Mazda has ever built will bring the same level of ultimate Mazda6 performance to all major markets around the world, even though the product name may vary in respective regions. Presented in Paris as the Mazda6 MPS, plans call for the new model to use that name (Mazda6 MPS) in European markets, Australia and New Zealand, while adopting Mazdaspeed6 in North America and Mazdaspeed Atenza in Japan.
The Mazda6, on which the Mazda6 MPS is based, was released in 2002 as the first of Mazda's exciting new-generation vehicles, and as a car that embodies the Zoom-Zoom brand promise of stylish, insightful and spirited dynamic performance. The Mazda6 has since garnered over 80 global automotive awards while enjoying resounding success on the road in the marketplace and with users. Now the time has come for the ultimate Mazda6 to write another page in the history of the Mazda6 success story as the epitome of the sophisticated, high-performance theme and the ultimate Zoom-Zoom sedan.
Mazda's Top Performing, Best Handling Sedan � the Ultimate Zoom-Zoom Sedan
Mazda's own innovative technologies, including the newly developed direct-injection turbocharged 2.3-litre engine with maximum output of an estimated 191 kW/260 PS (EU specifications) and all-new Active Torque Split All-Wheel Drive system, make the Mazda6 MPS the company's highest performance sedan and push the Mazda brand DNA element of spirited dynamic performance to its ultimate level. Equally as important, the Mazda6 MPS also achieves a superior balance between high performance and daily needs such as comfort, economy and overall value.Program Manager Seiichi Ohmoto explains, "Building on the highly acclaimed dynamic performance of the Mazda6, we set out to optimize every aspect of handling, stability, acceleration and braking performance. The idea was to realise a whole new level of balance between outstanding performance and driving pleasure, and thereby deliver Mazda's Zoom-Zoom in its ultimate form. All you have to do is take one look at the Mazda6 MPS, sit behind the wheel and press the accelerator to immediately understand the true spirit behind the product concept of sophistication and high performance."
A Sophisticated, Dynamic Design That Resonates As Mature
The design aim was to fully realise the ultimate embodiment of the sophisticated, high-performance theme for the Mazda6 MPS, while enhancing the look and feel of quality as befits the ultimate Zoom- Zoom sedan and top-end model of the Mazda6 series. The finished design is dynamic and sophisticated, lending the impression of outstanding high performance and sporting a pride of detail finely woven into the genes of this high-quality car.
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