Press Release
Latest-generation DSC
BMW's DSC Dynamic Stability Control appears in its latest generation to provide safety of the highest standard. On the six-cylinder models DSC is enhanced with useful functions such as dry-braking of the brake discs on wet roads, Brake Standby with the brakes being alerted by pre-aligning the brake linings, a Start-Off Assistant preventing the car from rolling back when setting off on a gradient, as well as anti-dive control when applying the brakes slowly. As a result of all these features and improvements, BMW's sports saloon is once again increasing its leadership in driving dynamics, an area in which it has always excelled.The BMW 3 Series - a dynamic and elegant sedan
With its design language, the new BMW 3 Series is a unique, self-confident contender clearly expressing its qualities as a dynamic and elegant sports sedan. Positioned at the epicentre of BMW's modern design spectrum, the new 3 Series harmonises the body design of the BMW Z4 and the BMW 1 Series with the elegance of the 5 and 7 Series. Characteristic features are the short overhangs, the greenhouse pushed to the rear, and the long bonnet.The BMW 3 Series is noticeably larger inside and out. The interior is bright, spacious and generous reflecting the lifestyle of its target group. At 4,520 mm, the body of the new BMW E90 3 Series is 49 mm longer than the E46 3 Series it replaces. At 1,817 mm it is 78 mm wider and 6 mm higher at 1,421 mm. The wheelbase is stretched 35 mm to 2,760 mm.
Body: Lighter, stiffer, safer
Stiffer and lighter than before, the bodyshell of the new BMW 3 Series benefits from lightweight engineering via latest-generation steel and moulding technologies. A new joint and crossbar design for the car's load-bearing structure increases body stiffness by 25 per cent, with no weight gain over the E46.Side impact protection: The safest 3 Series yet
The new BMW 3 Series is designed to achieve best results in the EuroNCAP crash test. It is also one of the first cars in the world fully prepared for the extremely demanding side-impact requirements in the USA as well as the US high-speed rear impact test. In addition to optimised belt systems, the passenger safety system comes as standard with six airbags: front airbags for the driver and front passenger, hip/thorax airbags, and curtain head airbags.Proven technology for extra safety
While dual halogen headlights are standard, customers may select bi-xenon headlights with or without an adaptive light function as an option. Dynamically adjusting the position of the headlights in an infinite process, the bi-xenon headlights with adaptive headlight function ensure perfect illumination of the road ahead geared to current driving requirements. The result is much better visibility for the driver. This pays off particularly in bends, where the headlights dynamically follow the course of the road, to quite literally guide the driver along.Featured as standard, two-stage Brake Force Display enlarges the brake light area as soon as the driver pushes hard on the brake pedal or when ABS cuts in. Drivers following will instantly recognise this as an indication of emergency braking, giving them vital extra seconds in which to react.
The new BMW 3 Series also comes as standard with runflat tyres enabling the car to continue for up to 250 km after a puncture at a speed of up to 80 km/h without destroying the tyre or the rim.
Clever solutions inside the car - premium class space and comfort
The interior of the new BMW 3 Series is modern and harmonious, the luxurious ambience reflecting a sense of controlled dynamism and lightness. The interior conveys the twin 3 Series strengths of luxury and sports driving.Driver-oriented cockpit
As with all BMW cars, the cockpit is clearly structured and driver-oriented. The driver zone conveys important information with optimum clarity. The centre section serves as the comfort zone within perfect reach of the driver and front passenger.Combining high information density with ease of control
Superior ergonomics means controlling important features such as the air conditioning and radio is easy, convenient and safe. Complex systems with high information density are controlled via iDrive, where optioned together with satellite navigation. This option includes a bespoke binnacle in the middle of the instrument panel. The controller enables the driver to select the various functions and navigate through the individual menus.Keyless driving
With iDrive eliminating the conventional array of buttons and knobs in the cockpit, Comfort Access, available as an option, renders the conventional ignition key a thing of the past. A transmitter referred to as the ID Sensor enables the owner to enter the car and start the engine without even touching the key. And in conjunction with Key Memory, the ID Sensor recalls the seat position, mirrors, automatic air conditioning and radio tuning settings used on the driver's last journey.Ultra-fast cooling and heating
Conceived for maximum comfort and ease of control, the air conditioning in the new BMW 3 Series ensures exceptionally fast cooling and heating. A full multi-zone climate system is offered, enhanced by an optimised, automatic anti-mist function.Luxury class infotainment systems
The wide range of information and entertainment features in the new BMW 3 Series employ DVD data systems, allowing drivers the choice of either the Business or Professional navigation units, available as options. Also optional is the Professional Logic7 HiFi system that provides in-car surround sound.
Important:
All data and equipment mentioned in this press kit applies to the model range offered in Germany. Models for other countries may differ. Modifications and errors excepted.
