Another Key Milestone for Audi in China

Press Release

Another Key Milestone for Audi in China

The 100,000th Audi A6 produced in Changchun Audi set yet another key milestone in China, with the production of the 100,000th Audi A6 at its plant in Changchun. The Audi A6 was introduced in September 1999, and was the first luxury brand sedan produced in China. The success of the Audi A6, illustrated by continuing demand over the years, has significantly contributed to Audi's overall leadership in the premium car market in China. In May Audi achieved a record in delivering 6,000 units in total, bringing the year to date total of sales to 23,500 units (+92% vs. previous year). Audi are confident in their ability to maintain their number one position, despite the increasingly competitive market, by the continual expansion of their product selection. In addition to the Audi A6, the first locally produced luxury car in the midsize class, the Audi A4, was introduced to the China market earlier this year. Besides local production, the Audi TT, A4 Cabriolet, allroad quattro and A8 models are imported to China to meet the increasingly diverse needs of Chinese customers. A number of other key elements have contributed to Audi's competitiveness in China, including the strength of their sales and service network, and excellent partnership with FAW-VW in Changchun. China is Audi's largest market in the Asia-Pacific region and offers the greatest potential for growth. Last year, Audi sold a total of 36,500 cars in China. The sales target for this year is just over 50,000 units. The success of Audi in China continues to make a substantial contribution to the success of AUDI AG.