Press Release
Brand
At the highest level
- Comeback: one of the most exclusive German automobile brands in a new lustre
- Design: customers in personal dialogue with designers and engineers
- Care: innovative concept for round-the-clock customer service
- Tradition: homage to the designers Wilhelm and Karl Maybach
Maybach ??????????????????????????????????????? a name as a trademark. A name with a particular ring. The embodiment of timeless automotive beauty, precision craftsmanship and technical expertise.
Maybach has been fondly remembered as a luxury car brand for more than six decades, and now it is awakening to a new life. With the same ambition as before, Maybach is re-establishing itself at the very top of the luxury car market to define the standards in this small but highly exclusive segment.
The top model by this luxury brand is designated the Maybach 62 to indicate the majestic size of this unique motorcar: with an overall length of 6.17 metres, it offers all its passengers unique spaciousness and seating comfort. The second high-end luxury car which will celebrate its premiere in autumn 2002, is designated the Maybach 57 in accordance with its overall length of 5.73 meters.
In every detail the new Maybach motor cars benefit from the technical leadership, know-how and enormous experience of the sister-brand Mercedes-Benz, whose trailblazing innovations also characterise the new, high-end luxury models ??????????????????????????????????????? from the AIRMATIC DC (Dual Control) air suspension for consummate ride comfort to the electrohydraulic braking system Sensotronic Brake Control (SBC????????????????????????????????) for a high level of handling safety; from large windowbags for exemplary side impact protection to bi-xenon headlamps for the greatest possible lighting efficiency.
Advice: customers in dialogue with designers and engineers
In addition to technical perfection and stylish elegance, it is particularly the care of discerning customers in realising their individual wishes that has the highest priority for this automotive luxury brand. In order to exchange ideas about the appointments and configuration of the vehicle, Maybach invites every customer to the newly built Center of Excellence (COE) in Sindelfingen. This features a Maybach studio covering an area of approx. 2200 square metres where an extensive range of the highest-quality materials, exclusive finishes and innovative technical features is presented to the customer. This variety of choice is the basis for the highly individual configuration of each Maybach car, which is the result of a dialogue between the customer and a Personal Liaison Manager together with designers and development and production engineers.
Further Maybach Centers are being created In Europe, Japan, Hong Kong and the USA; these will enable Maybach customers to communicate directly with design, technology and manufacturing specialists by video conference.
Customer care: personal Liaison Manager for every Maybach customer
Intensive, personal customer care at all times is the watchword for Maybach ??????????????????????????????????????? when ordering the vehicle, during its manufacture and especially after delivery. The central figures in this unique concept are the Personal Liaison Managers. Each of these is assigned to care for a very small circle of Maybach owners, providing advice on all vehicle-related matters and performing numerous other services on request, e.g. organising visits to the Maybach manufacturing facility or planning service and maintenance schedules. The Personal Liaison Manager is available to his customer around the clock; pressing a button on the car telephone is enough to establish contact.
Service: global transport logistics and a comprehensive warranty package
Comprehensive service planned down to the last detail for Maybach customers and their unique cars is an important part of this customer care concept. The point of contact for all matters relating to vehicle maintenance or ??????????????????????????????????????? if necessary - repairs is always the Personal Liaison Manager, who will plan and coordinate all the necessary steps in consultation with the customer. In many countries, free transport of a Maybach from its point of use to the nearest Service Center is part of the service provided by the high-end luxury brand. This also includes comprehensive warranty services: for a period agreed with the customer Maybach bears the costs of all servicing and maintenance, also providing a mobility package exclusively developed for this high-end luxury motor car.
Homage: Wilhelm Maybach, the designer of the first Mercedes
Mercedes-Benz and Maybach ??????????????????????????????????????? two automobile brands with a great tradition and much in common: Wilhelm Maybach (1846 ??????????????????????????????????????? 1929), for many years the engineering companion of Gottlieb Daimler (1834 ??????????????????????????????????????? 1900), was the Technical Manager at Daimler-Motoren-Gesellschaft (DMG) and designed the first Mercedes ??????????????????????????????????????? which is also considered to be the first modern passenger car - in 1901. For this reason he was respectfully referred to as the "king of designers".
Gottlieb Daimler had made the acquaintance of this talented designer in Reutlingen in 1865, and also worked with him at Maschinenbaufabrik Karlsruhe and Gasmotorenfabrik Deutz. After spending ten years in the Rhineland, where Maybach brought the four-stroke engine invented by Nikolaus Otto to series-production maturity, Daimler and Maybach returned to southern Germany in 1882 and made a number of pioneering automotive engineering inventions in subsequent years. These were also the foundation stone of Daimler-Motoren-Gesellschaft (DMG), which was formed in 1890.
Wilhelm Maybach left the company in 1907, and from 1909, together with his son Karl, he devoted himself to the manufacture of powerful engines for the dirigibles built by Count Ferdinand von Zeppelin. Accordingly, they moved their operations to Friedrichshafen on Lake Constance in 1912, where they were in the immediate vicinity of the Zeppelin yards. From 1919, Karl Maybach (1879 ??????????????????????????????????????? 1960) made a name for himself as the designer and developer of exclusive and technically sophisticated luxury cars. Up to 1941, he produced approx. 1800 of these high-quality automobiles, whose bodies were designed and equipped precisely to customer requirements by specialist coachbuilders. The flagship of the Maybach model range was the model DS 8 "Zeppelin" of 1931. With a length of approx. 5.50 metres this luxury model was the most prestigious German passenger car of its time -- "an automobile which meets every wish with the most distinguished elegance and power", to quote a Maybach brochure.
The market: a small segment with high expectations
DaimlerChrysler feels obliged to meet these expectations to the present day. The objective of the new Maybach luxury automobile brand is to establish itself at the very top of a small but highly exclusive market segment in which customers require the highest standards in terms of technology, design and quality. The most important regions for sales of this high-end luxury vehicle will be the USA, Western Europe and Asia. Production of the Maybach is limited to approximately 1000 units per year.
The comeback of this luxury brand also resurrects the striking double-M emblem, a legendary symbol of the highest automotive exclusivity, in shining form. The two letters entwined within a curved triangle originally signified "Maybach Motorenbau", but now stand for "Maybach Manufaktur".
Statements
"Mercedes-Benz and Maybach ??????????????????????????????????????? during the 1920s and 1930s these two were the leading luxury car brands in Germany. Moreover, they will be again in future. A symbiosis of pioneering Mercedes developments with typical Maybach exclusivity and individuality has produced an incomparable object of prestige: the new Maybach. With more than 100 years of experience and great technical expertise in the development and production of luxury motor cars, DaimlerChrysler is no less than predestined to resurrect the name Maybach and fulfil the wishes of customers at the very top of a small but highly exclusive market segment."
Professor J??????????????????rgen Hubbert, member of the Board of Management of DaimlerChrysler AG with responsibility for Mercedes-Benz Passenger Cars, Maybach and smart
"As in former years the name Maybach will once again become a byword for consummate automotive exclusivity and elegance. We feel we have an obligation to maintain the reputation of this legendary luxury brand. The new Maybach sets standards in the world of top-class automobiles in every respect ??????????????????????????????????????? with its technical perfectionism, stylish elegance and incomparable luxury. Personal attention to every customer with respect to the configuration and appointments of this high-end vehicle, as well as the ability to meet the most demanding personal requirements through skilled craftsmanship in a modern manufacturing facility, make each example of the new Maybach a unique, tailor-made masterpiece."
Dr Joachim Schmidt, member of the Divisional Board for Mercedes-Benz Passenger Cars, Maybach and smart, head of Sales and Marketing
"In the 1920s and 1930s the name Maybach was a synonym for the highest stylistic and technical perfection on wheels. The same ambitious aims inspired our engineers during the development of the new Maybach. The high-end luxury motor car benefits from the innovative strength and trailblazing new developments of its sister-brand Mercedes-Benz. A smooth transfer of know-how within the Mercedes-Benz Technology Center (MTC) ensures that in important technical areas such as safety, reliability, durability, innovation and design the new Maybach provides what discerning customers all over the world appreciate: well-proven Mercedes quality."
Dr Hans-Joachim Sch??????????????????pf, member of the Divisional Board for Mercedes-Benz Passenger Cars, Maybach and smart, head of Development
"High-tech and craftsmanship form a unique combination during the production of the new Maybach. They result in the highest level of perfection and precision. At the plant in Sindelfingen, where top-class cars have been being made for over 80 years, we have created a modern manufactory, or hand-crafting facility. Here, a large number of prototypes were built during the development phase, and it is here that production of the Maybach for customers will be starting in the autumn ??????????????????????????????????????? each car a unique example built to the personal taste and individual requirements of its owner. High technology is particularly predominant in bodyshell production, where we have developed new processes to produce the aluminium doors by laser, for example. These processes are being premiered with the new Maybach."
Helmut Petri, member of the Divisional Board for Mercedes-Benz Passenger Cars, Maybach and smart, head of Production
