S-Class Makeover

Press Release

Market share of between 40 and 58 percent in the major economic regions Over 325,000 motorists world-wide have sampled the delights of the S-Class first-hand since production launch at the end of 1998, the car having established itself at the very top of its market segment in all the major regions around the globe. The top-of-the-range Mercedes model accounts for some 46 percent of new-car registrations in the luxury-class segment in Western Europe, whilst the figure is around 40 percent in the USA and 58 percent in Japan. In addition, the catalogue of S-Class successes lists some four-dozen international awards and prizes. Honours regularly bestowed upon the S-Class include "Best Car", "Most Innovative Saloon" and "Outstanding Design Quality". Newly designed front section for an even more powerful demeanor Features of the model year 2003 S-Class include discreet design modifications that further emphasise the saloon's agile and elegant character. By way of example, the front bumper is enhanced by a new-look lower air intake, which gives the impression of a wider and, therefore, even more powerful body. Modifications have also been made to the radiator grille, which courtesy of the designers, now displays added height and a more pronounced slant. From a stylistic viewpoint, the most important model enhancement features are the powerfully sweeping headlamps, their sophisticated clear glass look and high-sheen reflector areas bringing an extra touch of brilliance to the saloon's appearance. The exterior mirror casings and tail lights also feature a new, even more elegant design. Inside the S-Class, either over 40 features have been redesigned or –using new materials – further enhanced by the Mercedes designers, to provide the occupants with even more comfortable and luxurious surroundings. The discreet chrome strips which adorn the fine wood trim, fur-ther improved seat upholstery and new-look, elegant control switches are just three examples of the superb attention to detail that has gone into the model refinement package. Mercedes customers can opt for an exclusive interior appointments package called designo couture, including high-grade nappa and nubuk leather varieties, anthracite trim parts carved from the finest poplar or maple wood as well as an interior roof lining decked out in sumptuous alcantara.