Maybach Center of Excellence

Press Release

Center of Excellence with an extraordinary atmosphere
The Architectural Expression of the Maybach Brand

• Maybach manufacturing facility part of the new Center of Excellence
• Modern building complex with spacious architecture
• The perfect forum for individual customer consulting

Closely linked to the Mercedes-Benz customer center, the new Center of Excellence is an integral part of the spacious and inviting building complex located in front of the Sindelfingen plant. Like the Maybach sedan, the center’s architecture and the interior and furnishings of the integrated Maybach Studio create an atmosphere that authentically expresses brand-typical features such as exclusivity, luxury and cutting-edge technology. The cornerstone for the new Center of Excellence was laid in October 2001. Completed in only ten months, the new building complex covers more than 2,200 square meters and offers ideal conditions for providing individual consulting to the most discriminating customers. At the heart of the Maybach brand The 850-square-meter Maybach Studio has its own driveway � the gateway to the Maybach world. After arriving in their own cars or in a shuttle bus, customers step onto a lighted patio that is surrounded on two sides by facades made of natural stone. A relief by the young Berlin artist Gerold Miller then catches the visitor’s eye. The object is composed of differently colored sheets of aluminum that correspond with the various shades of paint used for the Maybach. The water basin in front of the building accentuates the Maybach Studio’s private atmosphere, while light reflections intensify the facility’s bright and cheerful mood. A private atmosphere immersed in discreet elegance Double doors provide access to the Maybach Studio, whose three main areas (devoted to presentation and consulting, communication and catering; and vehicle delivery) are located on two levels. The intended �three-rooms-in-one� effect was created with the help of dividing walls placed in just the right manner. These wall elements ensure that the individual areas are clearly delineated. The intentionally created link between the various areas is accentuated by a surrounding lattice girder that carries the lights. As the latter can be individually controlled, various lighting effects are possible. The exterior walls with their alternating facades of bright surfaces and large windows create an impression of openness combined with discreet elegance. The unobtrusive design of the rooms ensures that visitors will direct their full attention toward the objects for which these surroundings were created: the Maybach luxury sedans and the exhibits that were especially developed for customer consulting purposes. Occupying an area of about 100 square meters near the entrance is the �Magic Point,� the place where vehicles are handed over to their new owners. Customers who take delivery of their new Maybach at the Center of Excellence can then take their first drive after passing through a separate gate by the patio. The perfect forum for individual customer consulting All furnishings in the Maybach Studio were designed and installed with the view of providing the best in individualized customer consulting. Of special note is the Maybach Commissioning Wall, which is used to present various color and material samples. It allows customers to experience the Maybach’s standard and optional equipment and the ways in which the vehicle can be customized in individual steps to meet their specific needs. This service is supplemented by a visual vehicle presentation using a virtual car demonstrator. Last but not least, the Maybach Studio’s extensive range of technical equipment also includes a high-performance video-conferencing system.