Press Release
The Maybach customer consulting center in Sindelfingen
DaimlerChrysler Opens Center of Excellence
- Maybach competence center at the point of production in Sindelfingen
- Ideal conditions for comprehensive and individualized customer consulting
- Total investment of approximately €10 million
Sindelfingen � Less than ten months after the foundation stone was laid, DaimlerChrysler officially opened its new Center of Excellence at the Sindelfingen plant today. The building, which required an investment of approximately €10 million, expands the existing Mercedes-Benz customer center and contains the Maybach Studio, which offers ideal conditions for providing expert and individual customer consulting. The competence center for the luxury brand has a total area of 2,200 square meters and also serves as the international headquarters for the Maybach sales organization, which initially consists of a network of 25 sales centers in Europe, Asia and North America.
With its stylish architecture and exclusive furnishings, featuring cutting-edge communications technology, the Maybach Studio reflects the fascinating world of the luxury brand � a world that can also be experienced by customers unable to visit the studio in person: Thanks to video conferencing technology, they can directly address staff in Sindelfingen from any Maybach Sales Center in the world should they have questions regarding the purchase and equipping of their high-end luxury sedan. This is proof enough of how consistently the luxury-car manufacturer implements its unique service philosophy.
Sindelfingen offers decisive advantages
Because intensive customer care is given top priority at Maybach, the Sindelfingen plant located about 20 kilometers south of Stuttgart is an ideal site for the Center of Excellence and the Maybach Studio. The site offers distinct advantages due to close links with the customer consulting organization and the development and production expertise accumulated there over the past few decades, which strong advantages for the integrated Maybach manufacturing facility.
- As an integral part of the world's most important production site for premium-class automobiles � including such legendary models as the 300 SL "gull wing" and the Mercedes 600 government limousines � the Maybach can take direct advantage of the expertise of its sister brand, Mercedes-Benz.
- The most experienced and qualified employees from other departments at the Sindelfingen plant were chosen for the production team at the new Maybach manufacturing facility.
- The proximity of the Center of Excellence and the Maybach Studio to the manufacturing facility means that staff can provide the best possible consulting. Experts from various disciplines (such as production specialists) can be called upon to talk directly with customers about their individual preferences, which can then be realized.
Comprehensive and individualized customer consulting
Customers who wish to find out more about the Maybach brand at the Center of Excellence, or configure a luxury sedan of their own at the Maybach Studio, are welcomed and attended to by a specially trained personal consultant � their Personal Liaison Manager (PLM). A pleasant atmosphere for discussions is ensured by the carefully designed ambience of the new Maybach Center of Excellence: The facility is divided into three main areas (for presentation and consulting; communication and catering; and vehicle delivery) that authentically express brand-typical features such as exclusivity, luxury and cutting-edge technology.
Vehicles for presentation purposes and test drives
Initially, the customer can form specific impressions by viewing Maybach showroom models, different versions of which are on display at the Maybach Sales Centers. Four Maybach models are always on display at the Maybach Studio in Sindelfingen: A Maybach 62 and a Maybach 57 are presented on rotating platforms and another pair of these same models is available for test drives.
In addition, original exhibits that range from paint and material samples to optional equipment and engineering features provide authentic and detailed impressions of just what makes each Maybach a high-end luxury sedan. The variety of ornamental woods, fine leather and other select features presented here provide the basis for making every Maybach an exquisite customized design.
