Chrysler 300C Touring Concept to be Unveiled at Frankfurt

Chrysler 300C Touring Concept

A new alternative for the Chrysler brand in important European E segment wagon class

September 4, 2003 8:27 PM
Filed Under: Chrysler

Press Release

If you are a regular reader of this web site, you should be asking yourself, "Why is there a Chrysler article on GermanCarFans.com?" I am sure some of our members in our discussion forums are tired of me ranting about this topic but I love explaining it. Here at GermanCarFans.com we have 3 criteria which need to be satisfied to determine whether a vehicle can be considered a "German Car" and therefore have passage to our pages. In no specific order:
  1. Design has to be commissioned by a German manufacturer
  2. Vehicle has to be built or engineered by a German manufacturer
  3. Development and manufacturing expenses to be paid by a German manufacturer
Geographic location of construction has no relation with a car being German or not. Same goes for the ethnicity or nationality of a car designer. As globalization continues and national borderlines become more obscured, it becomes increasingly difficult to keep track of everything. By maintaining the "three rules" we keep the content consistent as we expand our celebration of German cars. With that out of the way, we can now explore why the Chrysler press release below resides on these pages. When Daimler-Benz and Chrysler "merged" back in 1998 they formed a new company renamed DaimlerChrysler. Since then we have seen Daimler-Benz or more specifically Mercedes-Benz engineers playing a more active role with the engineering of certain Chrysler models. For example, Chrysler is in the process of launching its next generation vehicles that will predominantly be rear-wheel-drive. Early examples of such cars include the new Chrysler Crossfire, Chrysler Airflite Concept and most recently the Chrysler 300C Sedan and Touring Concepts. When we look closer to the details of these cars, we begin to discover engineering and corporate fingerprints from Mercedes-Benz ultimately satisfying the "three rules". In the coming weeks a site wide redesign of GermanCarFans.com will be unveiled. This redesign will build upon the site you see now and offer increased content from the likes of Chrysler, Seat, Lamborghini, Rolls-Royce, smart, Maybach, Bentley, Skoda, SLR McLaren, MINI and Bugatti. We operate GermanCarFans.com in our spare time (yes, we have day jobs) so please bear with us as we slowly incorporate content from these new manufacturers. -Brian Potter

New Chrysler 300C Touring Concept to be Unveiled at Frankfurt

  • Noble and expressive American design with elegant interior appointments, draws from Chrysler 300C Sedan design cues
  • A new alternative for the Chrysler brand in important European E segment wagon class
  • New HEMI® V-8 engine offers legendary horsepower, torque and competitive fuel consumption in its class
Chrysler Group will provide further evidence of its rapid-fire new product offensive in Europe and other international markets when it reveals the new Chrysler 300C Touring Concept at the 60th International Motor Show (IAA) in Frankfurt on Tuesday, September 9. The new Chrysler 300C Touring concept is the wagon version of the Chrysler 300C sedan concept, which was revealed earlier this year at the New York International Auto Show. The Chrysler 300C sedan concept will make its European show debut alongside the new Touring version at the IAA. The Touring concept expands the Chrysler 300C model range and shares most of the design, powertrain, chassis, equipment, interior appointments and technical specifications of the sedan concept. Adding all-wheel drive, a high level of versatility and roomy comfort for driver and passengers - matched with the ride and handling of a European sports sedan - the new Touring will enable the Chrysler brand to compete in the European E segment where around 40 per cent of sales are wagon derivatives. A production version of the Chrysler 300C Touring concept will be available exclusively outside of North America late next year, further solidifying the Chrysler brand's premium position in the market. With an entirely new shape based on the company's all-new rear-drive architecture, the striking concept sedan - and now the wagon - continue the Chrysler brand's proud "letter series" tradition, but in a thoroughly modern way. These two Chrysler 300C concepts also mark the return of the HEMI® engine to the Chrysler brand after more than 30 years. The legendary engine design that powered Chrysler's "letter series" cars in the 1950s has been re-engineered and reborn as a modern, high-performance and durable powerplant known as the all-new 5.7-litre HEMI V-8. The HEMI fitted to the 300C vehicles is very fuel competitive in its class and produces more power and torque than any Chrysler brand passenger car engine since the 426 HEMI of the '60s and '70s.
Source: Text and photos courtesy DaimlerChrysler AG
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